Email Marketing Specialist

Callaway Golf • Carlsbad, NM

2d

About The Position

Callaway Golf Company is hiring an Email Marketing Specialist to execute and drive customer retention and reactivation strategy, primarily through email and SMS channels. The role tests strategies to increase down-funnel email performance, including total revenue and conversion rate, and to increase customer return visits and order frequency. The successful candidate brings direct outbound marketing experience, comfort working with data, an inquisitive mindset, and a strong interest in building relationships with current and future customers. They stay informed about company and industry trends and apply relevant best practices to the business.

Requirements

• Bachelor’s degree in marketing, data analytics, or a relevant field, or equivalent work-related experience.
• At least 3 years of experience in online marketing.
• At least 2 years of experience with email marketing and marketing automation tools.
• Strong analytical and quantitative skills.
• Knowledge and experience with audience building and segmentation, including CDP knowledge.
• Strong design sensibility that enhances brand expression and supports down-funnel revenue performance.
• Ability to work independently or in a group.
• Effective communication and organizational skills; meticulous.
• Direct experience with outbound marketing, such as email, SMS, or push.

Nice To Haves

• Prior experience using enterprise-level ESP platforms.
• SMS experience.
• Experience with project management software.

Responsibilities

• Develop and execute email programs that drive customer retention and growth, including lifecycle, trigger, and promotional email.
• Continuously test strategies and emphasize those that are most effective over time.
• Define and iteratively improve a segmentation strategy that enables a more personalized customer experience.
• Leverage internal partners and stakeholders to drive Callaway’s digital growth.
• Regularly report KPIs, analyze performance, draw data-based conclusions, and recommend next steps.
• Develop expertise in the company’s marketing technology toolset.
• Own and manage the complete send calendar in support of business objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level