Email Marketing Specialist

Made4net•Teaneck, NJ

6d•Remote

About The Position

Made4net is seeking an Email Marketing Specialist for a full-time, exempt, remote role. The position combines hands-on email marketing and automation execution with marketing project coordination, split approximately 70% email marketing and 30% project coordination. The specialist will own the technical build, quality assurance, deployment, and optimization of email marketing programs in HubSpot, using approved messaging and creative assets. This includes campaigns, nurture and drip programs, workflows, segmentation, forms, lists, testing, deliverability, database health, and performance reporting. The role also coordinates assigned marketing projects and initiatives across the department, working with project owners and stakeholders to track timelines, deliverables, dependencies, and progress. It is suited to an experienced, highly organized, self-sufficient marketer comfortable moving between technical platform work and cross-team coordination.

Requirements

Bachelor's degree required.
At least 5 years of experience in email marketing and marketing automation, including hands-on HubSpot experience.
Strong knowledge of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting.
Experience building drip campaigns, automated nurture programs, and conditional branching workflows.
Understanding of email deliverability, contact database hygiene, and email marketing compliance best practices.
Experience with A/B testing, reporting, and performance optimization.
Experience coordinating multiple marketing projects simultaneously using project management tools.
Excellent organizational skills and attention to detail, with the ability to manage competing priorities and deadlines.
Strong communication skills and comfort following up with stakeholders across the team.
Ability to work independently while collaborating with marketing, content, design, and other stakeholders.

Nice To Haves

HubSpot certifications.
Basic HTML/CSS for email.

Responsibilities

Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists.
Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows.
Build responsive emails using approved content and creative assets.
Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead-nurturing sequences.
Execute A/B tests across subject lines, email content, calls to action, audiences, and send times.
Maintain email database health, including list hygiene, suppression lists, and contact data quality relevant to email marketing.
Ensure email marketing compliance and follow deliverability best practices.
Troubleshoot execution issues and ensure emails, forms, and workflows function correctly.
Monitor and manage the general marketing inbox (hello@).
Monitor email performance, including deliverability, open rates, click-through rates, engagement, and conversions.
Build and maintain HubSpot dashboards and reports to track email and automation performance.
Analyze results, identify opportunities to improve engagement and conversions, and implement improvements to workflows, automation, personalization, and execution.
Stay current on HubSpot capabilities, platform updates, and email marketing best practices.
Coordinate assigned marketing projects and initiatives across the department.
Maintain the marketing project tracker, keeping tasks, owners, timelines, and dependencies current.
Follow up with team members and stakeholders to keep deliverables on schedule.
Identify bottlenecks and risks early and help resolve execution issues.
Organize project kickoffs and check-ins as needed.
Provide regular project progress, upcoming deadline, and launch updates to the marketing team and leadership.