Email Marketing Specialist

Middlesex County•New Brunswick, NJ

5d•$46,750 - $49,750•Onsite

About The Position

The Email Marketing Specialist reports to the Division Head of Content Development within the Office of Marketing. The position creates and distributes e-newsletters and manages the organization’s email marketing platform to support audience communication and engagement. It is fully onsite at 75 Bayard Street, New Brunswick, New Jersey, with a Monday–Friday schedule of 8:30 a.m.–4:15 p.m. The specialist produces five recurring e-newsletters, administers MailChimp and its audiences, builds and manages email journeys, maintains the email content calendar, and measures and optimizes email performance. The role works under the Division Head’s direction and coordinates content, reviews, approvals, graphics, links, calls to action, and campaign assets with relevant groups and partners. Middlesex County describes its workplace as supportive of employee well-being and work-life balance. It offers competitive benefits, including a pension plan, on-site wellness coaches, health and dental insurance, and vacation, sick, and holiday leave.

Requirements

Bachelor’s degree in Marketing or Communications.
At least 2 years’ experience in a corporate, agency, or government marketing organization.
Excellent command of spoken and written English.
Confident communication skills and ability to navigate multiple groups, including Marketing, Public & Government Affairs, Communications, and outside partners.
Ability to influence and collaborate with key stakeholders.
Experience with MailChimp.
Include a link to a portfolio on the resume.

Responsibilities

Write, edit, build, and deploy five recurring e-newsletters.
Develop e-newsletter content based on the Division Head’s approved strategy and priorities.
Interpret County-wide priorities and recommend additional content for e-newsletters.
Repurpose approved content from campaigns, departments, partners, social channels, and other sources.
Coordinate content submissions, reviews, approvals, graphics, images, links, and calls to action.
Ensure e-newsletters meet established formatting, accessibility, brand, and quality standards.
Serve as the day-to-day MailChimp administrator.
Maintain e-newsletter templates and standard production processes.
Manage audience segments, subscriber groups, and list organization.
Monitor list growth, unsubscribes, bounces, interactive subscribers, and other list-health indicators.
Manage audience permissions, unsubscribe settings, and related compliance requirements.
Support improvements to subscription forms, preferences, and subscriber journeys.
Document recurring email processes and audience management.
Develop, build, test, schedule, and optimize drip campaigns for events, programs, campaigns, or audience needs.
Translate approved campaign direction into email sequences, including timing, audience, calls to action, and follow-up messages.
Manage MailChimp triggers, segments, enrollment criteria, suppression rules, and unsubscribe settings.
Coordinate campaign content, registration links, landing pages, graphics, approvals, and other assets.
Test email sequences before launch for timing, links, formatting, and audience rules.
Set up tracking to measure campaign and journey performance.
Maintain the day-to-day email content calendar and confirm e-newsletter send dates within the approved cadence.
Track content deadlines, submissions, reviews, approvals, and deployment.
Identify content gaps and recommend relevant County-wide or departmental content.
Flag conflicts with other e-newsletters, major campaigns, or significant County communications.
Track opens, clicks, unsubscribes, bounces, and downstream actions or conversions when available.
Test subject lines, content structure, calls to action, send timing, and other email elements.
Evaluate performance across recurring e-newsletters and email journeys, identify effective topics and approaches, and recommend routine improvements.
Provide regular performance reporting to the Division Head and share significant audience or performance insights that may affect broader content strategy.