Email Marketing Specialist

Delaware North•Buffalo, NY

7d•Onsite

About The Position

Delaware North is hiring a full-time Email Marketing Specialist to join its team at the global headquarters in Buffalo, New York. The specialist manages and optimizes paid and unpaid email marketing efforts for assigned stakeholder groups and multiple Delaware North properties. The role works collaboratively with marketing, creative, and business stakeholders to establish campaign goals and messaging, manage calendars and initiatives, develop audience targeting strategies, test and analyze campaigns, and turn performance results into recommendations and documented best practices.

Requirements

Minimum of 3 years of experience in email or CRM marketing.
Hands-on experience with Salesforce Marketing Cloud or comparable email service providers (ESPs).
Working knowledge of HTML and email rendering best practices.
Strong analytical, problem-solving, presentation, and communication skills.
Experience managing multiple projects simultaneously.
Advanced presentation and communication skills.

Nice To Haves

Bachelor’s degree in marketing, communications, or a related field preferred.
AMPScript skills are a plus.

Responsibilities

Own the execution and optimization of email marketing campaigns for assigned stakeholder groups.
Partner with marketing, creative, and business stakeholders to define goals and messaging.
Manage email calendars and act as project manager for assigned email initiatives.
Develop and maintain audience segments and targeting strategies.
Design, execute, and analyze A/B and multivariate tests.
Produce performance reports and translate results into optimization recommendations.
Document learnings, testing outcomes, and best practices, and contribute to SOP development, maintenance, and compliance.