Email Marketing Specialist

Callaway Golf • Carlsbad, CA

1d

About The Position

Callaway Golf Company is hiring an Email Marketing Specialist to execute and drive customer retention and reactivation strategy, primarily through email and SMS channels. The role focuses on testing strategies to improve downstream email metrics, including revenue and conversion rate, and increasing customer return visits and order frequency. The successful candidate has outbound marketing experience, is comfortable working with data, is inquisitive, and is committed to building relationships with current and future customers. The role also calls for staying informed about company and industry trends and applying relevant best practices.

The specialist develops and executes lifecycle, trigger, and promotional email programs; improves segmentation to personalize customer experiences; reports and analyzes KPIs; and manages the complete send calendar in support of business objectives. The role collaborates with internal partners and stakeholders to drive digital growth and develops expertise with the company’s marketing technology tools.

Requirements

• Bachelor’s degree in marketing, data analytics, or a relevant field, or equivalent work-related experience.
• At least 3 years of experience in online marketing.
• At least 2 years of experience with email marketing and marketing automation tools.
• Strong analytical and quantitative skills.
• Knowledge and experience with audience building and segmentation, including CDP knowledge.
• Strong design sensibility that enhances brand expression and supports downstream revenue performance.
• Ability to work independently or in a group.
• Effective communication and organizational skills, with meticulous attention to detail.

Nice To Haves

• Prior experience using enterprise-level ESP platforms.
• SMS experience.
• Experience with project management software.

Responsibilities

• Develop and execute lifecycle, trigger, and promotional email programs to drive customer retention and growth.
• Test strategies and increasingly apply the approaches that prove most effective.
• Define and iteratively improve a segmentation strategy that enables more personalized customer experiences.
• Influence and leverage internal partners and stakeholders to drive Callaway’s digital growth.
• Regularly report KPIs, analyze performance, draw conclusions from data, and recommend next steps.
• Develop expertise in the marketing technology toolset.
• Own and manage the complete send calendar to support business objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level