Email Marketing Specialist
About The Position
The Email Marketing Specialist executes, manages, and optimizes email marketing campaigns that support lead generation, customer engagement, and business objectives within Lakeview’s Consumer Direct Marketing organization. Reporting to the Senior Manager, Email Marketing, this role manages the email campaign lifecycle in Salesforce Marketing Cloud, including audience segmentation, campaign development, quality assurance, testing, deployment, and performance reporting. The specialist collaborates with cross-functional partners to create personalized email communications, improve campaign effectiveness, and use marketing automation and AI tools to enhance operational efficiency. This is a fully remote position with a salary range of $70,000 to $90,000, plus an annual bonus. The benefits package includes medical coverage starting on day one and a company-matched 401(k). Compensation may vary based on experience, location, and other job-related factors.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent demonstrated professional experience; high school diploma or GED equivalent required.
- Minimum of 3 years of email marketing experience, including hands-on experience with platforms such as Salesforce Marketing Cloud, Braze, or Klaviyo.
- Experience managing email marketing campaigns through the full lifecycle, from planning and setup to execution and performance reporting.
- Working knowledge of HTML for developing, editing, and troubleshooting responsive email templates.
- Strong analytical skills, including the ability to interpret campaign performance data, identify insights, and make actionable recommendations.
- Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Strong attention to detail, particularly in campaign quality assurance, personalization, content accuracy, and deployment.
Nice To Haves
- Experience with Salesforce Marketing Cloud’s Email Studio, Journey Builder, Content Builder, and AMPscript.
Responsibilities
- Independently manage day-to-day email campaign execution in Salesforce Marketing Cloud, including setup, audience segmentation, quality assurance, testing, scheduling, deployment, and performance reporting.
- Evaluate campaign objectives and audience data to determine segmentation, personalization, and targeting strategies that support customer engagement and lead generation.
- Develop, maintain, and optimize responsive email creatives and templates using basic HTML, ensuring consistent rendering and functionality across email clients and devices.
- Analyze campaign performance and A/B testing results, and recommend and implement improvements to engagement, conversion rates, and overall campaign effectiveness.
- Support the development and refinement of audience segments for targeted, personalized communications.
- Maintain and organize the email marketing calendar, including campaign visibility, naming conventions, and version control across email assets and campaigns.
- Collaborate with Design, Copywriting, Data, and other stakeholders to turn campaign requirements and creative briefs into effective campaigns from concept through deployment.
- Support marketing initiatives across partners and customer audiences, including Lakeview Benefits, soft-touch campaigns, and welcome series.
- Investigate and resolve email rendering, data, personalization, and deployment issues, assessing impacts and determining corrective actions.
- Manage and support ad hoc email requests and additional marketing projects as needed.
- Evaluate and leverage AI and marketing automation tools to improve campaign execution, reporting, and operational efficiency.
- Perform other duties as assigned.
Benefits
- Medical coverage starting on day one
- Company-matched 401(k)
- Annual bonus
