Email Marketing Specialist

Made4net • Teaneck Township, NJ

7d • Remote

About The Position

The Email Marketing Specialist is a full-time, exempt role combining hands-on email marketing and automation with marketing project coordination. Approximately 70% of the position focuses on email marketing and 30% on project coordination. The role manages Made4net’s email marketing and marketing automation programs in HubSpot, including campaign execution, automated nurture and drip programs, workflows, segmentation, forms, lists, testing, deliverability, database health, and performance reporting. The specialist owns the technical build, quality assurance, deployment, and ongoing optimization of email sends, using approved messaging and creative assets.

The role also coordinates assigned projects and initiatives across the Marketing department, working with project owners and stakeholders to keep timelines, deliverables, dependencies, and progress on track. It is suited to an experienced, organized, self-sufficient marketer comfortable with both technical platform work and cross-team coordination.

Requirements

• Bachelor’s degree required.
• At least 5 years of experience in email marketing and marketing automation, including hands-on HubSpot experience.
• Strong knowledge of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting.
• Experience building drip campaigns, automated nurture programs, and conditional branching workflows.
• Understanding of email deliverability, contact database hygiene, and email marketing compliance best practices.
• Experience with A/B testing, reporting, and performance optimization.
• Experience coordinating multiple marketing projects simultaneously using project management tools.
• Excellent organizational skills and attention to detail, with the ability to manage competing priorities and deadlines.
• Strong communication skills and comfort following up with stakeholders across the team.
• Ability to work independently while collaborating closely with marketing, content, design, and other stakeholders.

Nice To Haves

• HubSpot certifications.
• Basic HTML/CSS for email.

Responsibilities

• Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists.
• Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows.
• Create polished, responsive emails using approved content and creative assets.
• Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead-nurturing sequences.
• Run A/B tests on subject lines, email content, calls to action, audiences, and send times.
• Maintain email database health, including list hygiene, suppression lists, and relevant contact data quality.
• Ensure email marketing compliance, including CAN-SPAM and GDPR, and follow deliverability best practices.
• Troubleshoot execution issues and ensure emails, forms, and workflows function correctly.
• Monitor and manage the general marketing inbox (hello@).
• Monitor email performance, including deliverability, open rates, click-through rates, engagement, and conversions.
• Build and maintain HubSpot dashboards and reports to track email and automation performance.
• Analyze results and identify opportunities to improve engagement and conversions.
• Recommend and implement improvements to workflows, automation, personalization, and execution.
• Stay current on HubSpot capabilities, platform updates, and email marketing best practices.
• Coordinate assigned marketing projects and initiatives across the department.
• Maintain the marketing project tracker and keep tasks, owners, timelines, and dependencies current.
• Follow up proactively with team members and stakeholders to keep deliverables on schedule.
• Identify bottlenecks and risks early and help resolve execution issues.
• Organize project kickoffs and check-ins as needed.
• Provide regular project progress, deadline, and launch updates to the marketing team and leadership.

Benefits

• Medical, dental, and vision insurance.
• Wellness program.
• Generous paid time off.
• Company-matched 401(k) retirement plan.
• Tuition reimbursement.
• Employee assistance program offering confidential counseling and support services.
• Discretionary employee bonus program.
• Employee discounts and perks through the company’s PEO.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level