Email Marketing Automation Manager

UPS Supply Chain Solutions

8d•Hybrid

About The Position

The Marketing Automation Manager is responsible for UPS Supply Chain Solutions’ email marketing program, advancing global marketing automation and email strategies and programs. The role owns and administers the Marketo Engage platform; configures and manages the marketing automation tool; creates and maintains creative and program templates; maintains the health, cleanliness, and integrity of program data; ensures compliance; and manages employees and vendors. These efforts aim to engage customers at specific stages of their lifecycle, improve brand relevance, and contribute to engagement KPIs and marketing automation revenue goals. This is a high-impact, high-visibility role requiring deep, hands-on expertise to independently manage and optimize a complex, enterprise-scale marketing automation environment. The position works within the SCS Digital Marketing team and partners with other email groups on enterprise initiatives, database management, and compliance. The position is based in Alpharetta, Georgia and requires a hybrid schedule of four days in the office and one day remote. Candidates must already be in the same geographic location or be willing to relocate independently. The employer will not sponsor a visa. This is a permanent position.

Requirements

At least 5 years of hands-on experience with Marketo Engage, including building, optimizing, and troubleshooting programs and workflows.
Proven experience owning and administering a marketing automation platform; Marketo is preferred.
Experience managing enterprise-scale marketing databases with 1 million or more records.
Strong working knowledge of marketing automation strategies, technology platforms, and compliance requirements.
Bachelor’s degree or internationally comparable degree.
Must be a U.S. citizen or national, a lawful permanent resident, or an alien authorized to work in the United States for this employer.

Nice To Haves

Experience with APIs and testing tools.
Experience creating target lists for marketing campaigns and proficiency with relational databases and analytics tools, including Microsoft Access, Oracle Data Warehouse, Microsoft Power BI, and Microsoft SQL Server.
Ability to analyze large datasets from multiple sources, derive insights, and recommend future strategies.
Expertise in SQL, Python, and Databricks.

Responsibilities

Serve as a marketing automation subject matter expert, providing users with training, guidance, and oversight and advising campaign teams and global stakeholders on best practices and compliance.
Develop, execute, oversee, and measure moderately complex global marketing automation and email campaigns using UPS systems and/or third-party email service providers.
Collaborate with cross-functional teams on campaign strategy, requirements, audience selection criteria, campaign design, schedules, budgets, and measurement.
Manage program creation and execution, including target selection, list creation and segmentation, email creation, landing pages and forms, workflow development, scoring model refinement, compliance, approvals, launch, reporting, and performance optimization.
Measure, analyze, and report on channel and campaign effectiveness and recommend optimizations.
Configure, manage, and troubleshoot technical issues with the marketing automation tool.
Create and maintain creative templates, program templates, and campaign segmentations.
Contribute to the health, cleanliness, and integrity of data used by the marketing automation tool and email service providers.
Use customer data, digital marketing and analytics platforms, tagging strategies, and digital marketing processes to achieve marketing automation objectives.
Monitor email, marketing automation, and nurture best practices through benchmarking, conferences, webinars, and periodicals to inform internal policy, strategy, and implementation.
Work with key stakeholders to ensure the marketing automation system, email service provider, and supporting processes meet stakeholder needs and channel best practices.
Manage the Marketing Automation Senior Analyst, Marketing Automation Analyst, and/or Relationship Marketing Specialist, including day-to-day administration and formal people processes.
Direct vendors and agencies.
Provide budget reporting to senior management, when applicable, to support planning, reporting, tracking, and fiscal management.