Email Automation Manager

Follett Higher Education•Westchester, IL

About The Position

Follett Higher Education is an educational service provider and omnichannel retailer supporting students, faculty, staff, parents, and fans with course materials, learning tools, and retail services. It serves more than 6 million students through 1,100 physical and 1,750 eCommerce campus stores across North America. The Email Automation Manager manages daily campaign calendar execution and triggered and automated deployments, which total approximately 1 billion promotional emails annually. The role leads development of CDP automated campaigns, including loyalty deployments, and works closely with campaign planning to coordinate execution from inception through deployment. It drives operational excellence in email campaigns and aligns initiatives with consumer lifecycle strategies to support engagement, retention, and revenue.

Requirements

Bachelor's degree or equivalent in Marketing, eCommerce, CS, Digital, or a related discipline.
At least 5 years of experience in email and/or SMS marketing, with demonstrated ability to manage large-scale, high-volume campaigns of 1 billion or more annual sends.
At least 3 years of direct B2C campaign deployment experience.
Subject matter expertise in email marketing, including data privacy regulations such as CAN-SPAM, TCPA, and GDPR, and email platform functionality.
Proficiency in A/B and multivariant testing, dynamic content personalization, and lifecycle contact strategies.
Strong project management skills and ability to prioritize multiple initiatives and meet deadlines in a fast-paced environment.
Strong collaboration skills and demonstrated success working cross-functionally with internal teams and external partners.
Detail- and process-oriented, with excellent organizational, interpersonal, and communication skills.
Availability for limited non-standard hours to support hot market activity, game wins, and seasonal peaks.

Nice To Haves

Familiarity with Oracle Responsys or a similar email service provider.
Experience or knowledge of HTML and CSS coding.
Familiarity with AI tooling and/or Adobe Creative Suite, including Photoshop, Illustrator, or Dreamweaver.

Responsibilities

Lead development, deployment, and optimization of email marketing campaigns across multiple brands and departments, supporting more than 1,000 campus bookstores and their customers.
Manage campaign lifecycles, including planning, design, setup, testing, scheduling, deployment, and performance optimization.
Maintain compliance with applicable email regulations in coordination with and guidance from Follett compliance counsel.
Monitor reporting to ensure campaign targeting and messaging accuracy.
Develop new email automations and triggered emails, including loyalty emails.
Execute personalized marketing, transactional, and automatically triggered messages.
Oversee loyalty deployments and messaging to ensure consistency across systems, channels, and customer-facing touchpoints.
Partner with leadership to leverage the CDP and customer behavioral data in campaign planning and execution.
Maintain acquisition counts and reporting across acquisition touchpoints.
Coordinate between campaign planning, creative design, and the lifecycle team, maintaining SLAs and lead times for asset delivery and creative direction for direct-to-consumer messaging.
Collaborate on creative, targeting, and deployment strategies.
Provide cross-departmental campaign performance insights and recommendations.
Align campaign execution with consumer lifecycle contact strategies and business goals.
Execute special projects as directed by senior leadership.