Email Marketing & Automation Specialist

American Society Of Hematology•Washington, DC

About The Position

The Email Marketing & Automation Specialist supports ASH’s email marketing strategy through audience segmentation, personalization, automation, lead management, and email distribution. The role serves as a key Salesforce Marketing Cloud (SFMC) functional expert, creating targeted audiences, automated journeys, and email campaigns that support ASH programs, meetings, membership, and other organizational priorities. The Specialist owns ASH’s email content calendar and works with the Digital Marketing Manager, internal stakeholders, and IT to improve targeting, campaign performance, data quality, and the member and customer experience. The position provides guidance on SFMC best practices, maintains documentation and standards, develops data-driven audience segments and personalized communications, and builds and optimizes automated customer journeys. It also develops, tests, and deploys email campaigns; coordinates schedules across departments; analyzes performance and recommends improvements; and supports lead capture and follow-up for experiential marketing initiatives. The role represents ASH at external events and provides staffing support for the ASH booth at the annual meeting and other external events. ASH is committed to fairness, respect, equal opportunity, and a workplace where employees are treated with dignity and can thrive, contribute, and reach their full potential. The organization maintains a strict non-discrimination policy.

Requirements

Bachelor’s degree in marketing, communications, information systems, data analytics, or a related field.
At least 3 years of relevant experience.
Hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Automation Studio.
Experience developing audience segments and using customer, member, or behavioral data for targeted marketing communications.
Proficiency with SQL for querying marketing data, managing data extensions, and developing custom audience segments.
Experience designing, building, testing, and deploying email marketing campaigns.
Understanding of marketing automation, lifecycle marketing, audience segmentation, personalization, and customer journey principles.
Strong analytical skills, including the ability to interpret campaign and audience data, identify patterns, and turn findings into actionable recommendations.
Strong attention to detail and the ability to manage multiple campaigns, audience segments, and automated workflows simultaneously.
Excellent communication and collaboration skills, including the ability to explain data and technical concepts to non-technical stakeholders.
Strong proofreading and editing skills, with attention to organizational style and brand standards.
Working knowledge of HTML and CSS for email development.

Nice To Haves

Familiarity with email testing and quality assurance platforms such as Litmus.

Responsibilities

Serve as a Salesforce Marketing Cloud functional expert for audience segmentation, marketing automation, personalization, and email campaign execution.
Guide internal stakeholders and partners on appropriate SFMC use and ensure campaigns and automations follow established standards and best practices.
Maintain documentation and standards for audience definitions, journey logic, campaign tracking, data flows, and marketing automation processes.
Evaluate emerging marketing technologies and AI-enabled capabilities that could improve targeting, personalization, automation, and performance.
Build and maintain audience segments using demographic, behavioral, membership, registration, and engagement data.
Develop and maintain SQL queries, data extensions, suppression logic, and audience rules for targeted communications.
Use dynamic content, AMPscript, and other SFMC personalization capabilities to create audience-specific communications.
Partner with IT, IT consultants, and system owners to support connections between SFMC, Salesforce CRM, registration platforms, and other data sources.
Support CAN-SPAM, GDPR, privacy, opt-out, and audience hygiene requirements.
Design, build, monitor, and optimize SFMC Journey Builder journeys for membership, registration, event communications, re-engagement, lead nurturing, and other lifecycle marketing needs.
Work with marketing, events, and program teams to develop, manage, and optimize lead capture and follow-up journeys for experiential marketing initiatives, including ASH’s exhibit booth at external events.
Monitor journey performance and recommend improvements to targeting, timing, personalization, sequencing, and journey logic.
Build, test, and deploy email campaigns, including audience selection, personalization, proofreading, link validation, render testing, and quality assurance.
Maintain reusable email templates and support improvements to email design, usability, and performance.
Ensure campaigns follow organizational, brand, accessibility, technical, and quality assurance standards.
Own and manage ASH’s email content calendar, coordinating send dates, campaign priorities, audience overlap, and sequencing across departments.
Coordinate with stakeholders to identify scheduling conflicts and recommend adjustments based on audience volume, timing, campaign objectives, and organizational priorities.
Analyze campaign and journey performance and translate findings into actionable recommendations.
Lead testing efforts and recommend improvements to targeting, content, timing, personalization, sequencing, and overall campaign performance.
Support consistent campaign tracking and measurement, including UTM parameters and other digital marketing measurement standards.
Represent ASH at external events and provide staffing support for the ASH booth at the annual meeting and various external events.