Email Automation Manager

Follett Corporation • Westchester, IL

2d

About The Position

Follett Higher Education is an educational service provider and omnichannel retailer serving students, faculty, staff, parents, and fans. It supports more than 6 million students through 1,100 physical and 1,750 eCommerce campus stores across North America.

The Email Automation Manager manages daily campaign calendar execution and oversees triggered and automated deployments totaling approximately 1 billion promotional emails annually. The role leads development of CDP automated campaigns, including loyalty deployments, and partners closely with campaign planning to deliver campaigns from inception through deployment. It drives operational excellence in email campaigns, aligning initiatives with consumer lifecycle strategies to maximize engagement, retention, and revenue.

Requirements

• Bachelor's degree or equivalent in Marketing, eCommerce, CS, Digital, or a related discipline.
• At least 5 years of experience in email and/or SMS marketing, with a demonstrated ability to manage large-scale, high-volume campaigns of more than 1 billion annual sends.
• At least 3 years of direct B2C campaign deployment experience.
• Subject matter expertise in email marketing, including data privacy regulations such as CAN-SPAM, TCPA, and GDPR, and email platform functionality.
• Proficiency in A/B and multivariate testing, dynamic content personalization, and lifecycle contact strategies.
• Strong project management skills, including the ability to prioritize multiple initiatives and meet deadlines in a fast-paced environment.
• Highly collaborative, with demonstrated success working cross-functionally with internal teams and external partners.
• Detail- and process-oriented, with strong organizational, interpersonal, and communication skills.

Nice To Haves

• Familiarity with Oracle Responsys or a similar email service provider.
• Experience or knowledge of HTML and CSS coding.
• Familiarity with AI tooling and/or Adobe Creative Suite, including Photoshop, Illustrator, and Dreamweaver.

Responsibilities

• Lead development, deployment, and optimization of email marketing campaigns across multiple brands and departments, supporting more than 1,000 campus bookstores and their customers.
• Manage full campaign lifecycles, including planning, design, setup, testing, scheduling, deployment, and performance optimization.
• Maintain compliance with applicable email regulations in coordination with and under guidance from Follett compliance counsel.
• Monitor reporting to ensure campaign targeting and messaging accuracy.
• Develop new email automations and triggered emails, including loyalty emails.
• Execute personalized marketing, transactional, and automatically triggered messages.
• Oversee loyalty deployments and messaging to ensure consistency across systems, channels, and customer-facing touchpoints.
• Partner with leadership to leverage the CDP and customer behavioral data in campaign planning and execution.
• Maintain acquisition counts and reporting across acquisition touchpoints.
• Coordinate between campaign planning, creative design, and the lifecycle team, maintaining consistent SLAs and lead times for asset delivery and creative direction for direct-to-consumer messaging.
• Collaborate on creative, targeting, and deployment strategies to maximize impact.
• Provide cross-departmental campaign performance insights and recommendations to support continuous improvement.
• Align campaign execution with consumer lifecycle contact strategies and business goals.
• Execute special projects as directed by senior leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager