Email Marketing Automation Specialist

MCPHS•Boston, MA

5d•Onsite

About The Position

The Enrollment Marketing Department seeks an Email Marketing Automation Specialist to execute foundational email initiatives, automated journeys, and targeted ad hoc campaigns that recruit prospective students to the university for the Enrollment Division. The specialist helps design and maintain creative technology solutions for managing email communications, improving efficiency, and elevating messaging. The role focuses on personalization and targeted digital experiences, serving as the primary Admission-based administrator and subject matter expert for email marketing automation systems on the Salesforce platform, including Marketing Cloud, FormAssembly, and Mogli. The position is based on MCPHS’ Boston campus, with occasional travel to other campuses, and offers a flexible work arrangement schedule. Email marketing comprises 70% of the role, including developing and executing personalized, segmented, and behavior-based communications. Marketing operations comprise 30% of the role, including maintaining data flow and process integration between Salesforce CRM and email automation systems, documenting implementations and procedures, collaborating with stakeholders, and analyzing marketing performance. The role reports to the Senior Director of Enrollment Marketing and may assist with on-campus enrollment events, occasionally including nights and weekends.

Requirements

Bachelor’s degree.
At least 5 years of relevant and progressive experience.
Strong technical skills and expertise with email marketing automation software.
Programming or markup language skills such as HTML, CSS, XML, SQL, Apex, AMPscript, or Handlebars Merge Language.
Familiarity with CRMs, marketing automation processes, data visualization systems, and programming languages.
Experience working with complex files and tables and relational databases.
Ability to develop and manipulate data and reports, including creating and maintaining complex logic.
Ability to analyze, define, and document requirements for data, workflows, logical processes, system interfaces, internal and external checks and controls, and outputs.
Ability to work independently and collaboratively, meet deadlines in a fast-paced environment, and accommodate changing priorities.
Detail-oriented, methodical, and thorough approach to ensuring data accuracy, integrity, and relevance.
Ability to identify improvement opportunities, research solutions, implement plans, assess performance, and communicate optimization recommendations.
Initiative, motivation, dedication, and a desire for continuous improvement of skills and processes.
Ability to establish and maintain effective working relationships across the university community and work with people with varying levels of technical knowledge.
Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.
Typical office or administrative work conditions; work is primarily sedentary, with no special physical demands.

Nice To Haves

Advanced degree.
Experience managing email marketing automation efforts in a complex organization.
Certifications in marketing automation platforms and processes.
Higher education experience.
Extensive experience with marketing automation platforms such as Pardot, Marketing Cloud, or Marketo, including program execution, systems design, database management, and administration.
Knowledge of Salesforce, Pardot, and/or Marketing Cloud.
Demonstrated competencies or ability to learn new systems and programming skills may be accepted in lieu of experience with Salesforce platforms.
Knowledge of higher education and enrollment, admissions, and financial aid.

Responsibilities

Develop personalized, segmented, and behavior-based email communications within Salesforce platforms using audience data and provided content.
Build and execute communications in Marketing Cloud, including audience lists, data extensions, email sends, automations, and testing.
Create and manage triggered, date-based, drip, and automated emails, as well as text messages, landing pages, and print communications.
Create forms, landing pages, and email templates to support marketing initiatives, information generation, and data capture.
Maintain and monitor timely, accurate data flow and process integration between the Salesforce CRM and email marketing automation systems.
Write and maintain documentation covering data and technical implementations, procedures, workflow logic, coding, testing, changes, and corrections.
Design, develop, document, test, and implement email marketing automation programming, procedures, and processes.
Collaborate with internal and external partners to meet technical and operational needs.
Stay current on email marketing, automation, and higher education trends to improve and personalize communications to prospective students.
Track, report, and analyze internal and external marketing activities and respond to ad hoc analytic requests.
Communicate business requirement changes, enhancements, and modifications to project managers, sponsors, and other stakeholders.
Contribute to an inclusive working and learning environment.
Assist with on-campus enrollment events, which may occasionally take place at night or on weekends.
Undertake other operations projects as assigned.