Senior Marketing Automation & Content Specialist

Prestige Employee Administrators•Tampa, FL

6d•Hybrid

About The Position

The Senior Marketing Automation & Content Specialist owns PrestigePEO’s email marketing and marketing automation program from strategy through execution, while creating the content and communications that support it. Using Salesforce Marketing Cloud Account Engagement (formerly Pardot) and Salesforce CRM, the specialist builds and optimizes nurture programs, campaigns, and lead-management processes for broker partners, clients, and prospects. The role combines hands-on platform expertise, strong writing skills, and responsibility as the Marketing team’s primary Salesforce resource for configuration, process automation, reporting, and user adoption. This is a hybrid role. The posting identifies the Melville, NY office as the work location for local candidates and also states that the role is located in Tampa, FL, with three days in the office and two days remote. Candidates must have at least three years of hands-on experience building and managing automation in Salesforce Marketing Cloud Account Engagement; experience with other marketing automation or email platforms does not satisfy this requirement. The role develops and manages email campaigns, nurture programs, content, client and broker communications, Salesforce configurations and automations, CRM reporting, and performance analysis. It collaborates across Marketing, Sales, Broker Relations, Client Services, design resources, and leadership, and maintains confidentiality of client, employee, and company information.

Requirements

At least 3 years of recent, hands-on experience building, administering, and managing marketing automation in Salesforce Marketing Cloud Account Engagement (formerly Pardot) in a B2B environment; experience with other platforms is not a substitute.
Ability to independently build and manage Engagement Studio programs, automation rules, completion actions, dynamic lists and content, email templates, forms, form handlers, landing pages, and lead scoring and grading models.
Direct experience managing the Account Engagement–Salesforce connector, including field mapping and synchronization, sync-error troubleshooting, connected campaigns, and campaign influence reporting.
Hands-on Salesforce administration experience, including configuration of objects and fields, validation rules, flows, reports, and dashboards.
Salesforce Certified Marketing Cloud Account Engagement Specialist certification.
At least 5 years of professional experience in email marketing, marketing automation, or content marketing.
Bachelor’s degree in Marketing, Communications, English, or a related field, or equivalent professional experience.
Working knowledge of HTML and CSS for building and troubleshooting Account Engagement email templates and landing pages.
Excellent writing, editing, and proofreading skills; applicants must submit a portfolio or writing samples demonstrating range across formats.
Demonstrated ability to analyze campaign performance in Account Engagement and Salesforce, connect marketing activity to pipeline, and translate data into actionable improvements.
Strong organizational and project-management skills, including the ability to balance priorities and deadlines.
Clear communication skills with technical and non-technical audiences.
Must reside locally and be able to work on-site at the specified office as part of a hybrid schedule.
Resume must specifically reference Salesforce Account Engagement or Pardot and describe programs and automations built in the platform.
Must be able to work three days in the office and two days remotely, according to the posting’s Tampa location statement.

Nice To Haves

PEO, HR services, benefits, or insurance experience.
Salesforce Certified Administrator and/or Account Engagement Consultant certification.
Experience with Marketing Cloud Next, Agentforce marketing features, or Marketing Cloud Engagement.
Experience with B2B Marketing Analytics, Google Analytics 4, Tableau, or Power BI.
Familiarity with SEO principles and AP or a similar style guide.
Experience with a website CMS such as WordPress, design tools such as Canva or Adobe Creative Cloud, and webinar platforms.
Knowledge of the PEO, HR, benefits, or payroll industry, including broker/channel marketing.

Responsibilities

Own the strategy, build, and execution of email marketing and automation programs in Salesforce Marketing Cloud Account Engagement, including Engagement Studio programs, automation rules, completion actions, and dynamic lists.
Design lead-nurturing, onboarding, re-engagement, and drip programs for broker partners, prospects, and existing clients.
Build and maintain responsive email templates, landing pages, forms, and form handlers, using personalization, dynamic content, and merge fields.
Partner with Sales leadership to define and refine lead scoring and grading models, lifecycle stages, and lead assignment rules, supporting timely handoff of marketing-qualified leads.
Maintain segmented lists and prospect data in Account Engagement and Salesforce, ensuring accurate targeting and applicable regulatory compliance.
Manage deliverability and sender reputation, including email authentication, list hygiene, bounce and unsubscribe handling, and mailbox-provider bulk sender requirements.
Manage the Account Engagement–Salesforce connector and campaign structure, including Salesforce campaigns, connected campaigns, and campaign influence.
Develop and maintain an email marketing calendar aligned with broader marketing strategies.
Write, edit, and proofread marketing content, including email copy, newsletters, blog posts, landing pages, case studies, web copy, and sales enablement materials.
Develop client and broker communications, including service announcements, benefits and open-enrollment messaging, event and webinar promotions, and HR and compliance updates.
Create audience- and buyer-journey-specific content aligned with brand voice and marketing objectives; maintain content calendars and brand voice, tone, and style guidelines.
Optimize content for search and engagement, use performance data to refine messaging and topics, and repurpose long-form content into campaign assets.
Use approved AI-assisted writing and campaign tools responsibly, applying editorial judgment; fact-check and proofread content before publication.
Configure and maintain Salesforce objects, fields, validation rules, page layouts, user permissions, and supported integrations in coordination with IT and other administrators.
Build and maintain Salesforce flows and process automations for data entry, approvals, and repetitive tasks.
Work with Marketing and Sales to design and maintain reports and dashboards covering pipeline, campaign activity, and client and broker relationships.
Maintain CRM and Account Engagement data integrity through audits, deduplication, and data-hygiene standards.
Gather stakeholder requirements and translate business needs into scalable Salesforce solutions; promote CRM best practices and consistent platform use.
Support Salesforce user onboarding and maintain written and video training materials and system documentation.
Troubleshoot Salesforce and Account Engagement issues, including sync errors, and resolve or escalate them in a timely manner.
Stay current on Salesforce releases and evaluate relevant Account Engagement, Marketing Cloud Next, and AppExchange capabilities.
Analyze email and content performance, implement data-driven improvements, and account for the limitations of open-rate data caused by mailbox privacy features.
Conduct A/B testing of subject lines, content, send times, and calls to action.
Track KPIs including list growth, MQLs, MQL-to-SQL conversion, sourced and influenced pipeline, deliverability, sender reputation, and content engagement.
Build campaign influence and attribution reporting in Salesforce and present findings and recommendations to Marketing leadership and executive stakeholders.
Stay current on email marketing and content trends, tools, and best practices.
Collaborate with Sales, Broker Relations, Client Services, design resources, and leadership to maintain cohesive campaign messaging and branding.
Integrate email and written content with other digital channels, including social media and web; manage multiple projects and deadlines.
Maintain strict confidentiality and perform additional duties and special projects in support of Marketing and organizational goals.