Content Marketing Specialist
About The Position
The Content Marketing Specialist works closely with the Content Marketing team to support video production, marketing campaigns, social media strategy and scheduling, and other content-focused initiatives. The role helps create and implement content that builds brand awareness and engagement and supports overall marketing objectives. This position is based on-site in Parsippany, New Jersey; relocation assistance is not available. The specialist contributes to content across social media and other platforms, supports campaign planning and execution, participates in video and podcast production, and helps monitor content performance. The role collaborates with designers, product marketers, and industry partners to create cohesive materials for professional and consumer product lines.
Requirements
- 2–3 years of experience in digital content creation, with expertise across social media channels, blogs, and other web-based formats.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Proactive self-starter with strong project management skills and the ability to work independently and collaboratively.
- Strong analytical and critical thinking abilities, with a data-driven approach to decision-making.
- Exceptional written, verbal, and visual communication skills.
- Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
- Creative problem-solver with attention to detail and a results-oriented mindset.
Nice To Haves
- Proficiency in Adobe Creative Suite.
- Copywriting experience.
- Familiarity with video editing software such as Adobe Premiere Pro and After Effects.
Responsibilities
- Create, curate, and schedule engaging social media content; interact with followers and analyze engagement metrics.
- Support management of a comprehensive content calendar to ensure timely campaign execution and consistent updates across platforms.
- Serve as an on-camera presenter and confidently script video or podcast content and use a teleprompter.
- Help develop high-quality visual content, including images, videos, and marketing collateral aligned with brand standards.
- Collaborate on video scripts to ensure clear messaging and audience engagement.
- Work cross-functionally with designers, product marketers, and industry partners to produce cohesive marketing materials for professional and consumer product lines.
- Stay informed about content marketing trends and suggest strategies to improve content effectiveness.
- Assist in monitoring and analyzing content performance and provide actionable insights to optimize engagement, drive traffic, and increase conversion rates.
- Support online community management by monitoring, responding to, and reporting on user comments and direct messages across platforms.
- Perform other activities as assigned.
Benefits
- Medical, dental, and vision coverage.
- Basic life and AD&D coverage.
- Short- and long-term disability coverage.
- 401(k) retirement plan.
- Annual discretionary salary increases and bonuses.
- Paid company holidays and paid time off.
- Access to company-paid training.
- Optional tuition reimbursement.
- Optional 529 college savings plan.
- Optional pet insurance.
- Optional legal and ID theft coverage.
- Other voluntary insurance plans.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
