Content Marketing Specialist

Hugel Aesthetics • Irvine, CA

3d • $60,000 - $80,000 • Onsite

About The Position

Hugel Aesthetics is seeking a creative, organized Content Marketing Specialist to bring its flagship brand to life across social media, email, and other owned channels. Reporting to the US Director of Marketing, this role combines hands-on content creation with oversight of the process for moving marketing materials from concept through review, approval, and deployment. The specialist will help maintain an engaging, consistent brand presence, keep ambassador and testimonial content active across channels, and support campaigns for healthcare professionals and consumers.

The role spans creative development, channel management, and content operations. It includes generating content ideas, capturing content on set, coordinating regulated review processes, and distributing content through social media, email, and marketing automation. The ideal candidate brings strong storytelling skills, awareness of social trends, attention to detail, and the ability to manage multiple deliverables in a regulated industry.

The position is based at Hugel Aesthetics’ Irvine, California office, with an expectation of working in the office a minimum of 3–4 days per week. The role requires the ability to work in an office environment and sit, stand, or use a computer for extended periods.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of 3–4 years of experience in content marketing, social media, digital marketing, or a related role.
• Experience managing brand social channels and community engagement, including social listening and reputation management tools.
• Ability to create and edit social content using Canva, Adobe Creative Cloud, CapCut, or similar platforms.
• Experience with HubSpot or a comparable email marketing and automation platform.
• Strong writing, editing, and storytelling skills, with examples of content developed for digital channels.
• Strong project management skills, attention to detail, and ability to coordinate multiple projects and stakeholders.
• Comfort interpreting performance metrics and applying insights to future content.
• Highly organized, with ability to manage concurrent deliverables, deadlines, and review cycles.
• Comfort switching between creative, technical, and process-driven work as business needs require.
• Ability to collaborate across Design, Technology, Brand, Legal/Regulatory, and agency partners.
• Ability to work in an office environment and sit, stand, or use a computer for extended periods.

Nice To Haves

• Experience in aesthetics or beauty.
• Experience coordinating influencer or creator partners.

Responsibilities

• Develop content for social media, email, websites, and other digital touchpoints while maintaining a consistent brand voice.
• Translate brand priorities, campaign concepts, and approved product messaging into engaging content for healthcare professional and consumer audiences.
• Create and edit social assets, including short-form video, graphics, captions, and stories.
• Adapt ambassador, creator, and testimonial content for use across owned channels.
• Partner with internal teams, agencies, and creative partners on content for campaigns, educational initiatives, events, and product adoption.
• Maintain the content calendar and coordinate scheduling, publishing, and day-to-day management of brand social channels.
• Monitor social trends, platform developments, and cultural moments for relevant brand opportunities.
• Monitor and engage with the community, responding to comments and messages within approved guidelines.
• Support social listening and reputation monitoring, identify recurring themes, and track brand sentiment and engagement opportunities.
• Track content performance and recommend improvements based on audience response and channel insights.
• Coordinate medical, legal, and regulatory review of content, including submissions, feedback consolidation, revisions, and approval tracking.
• Work with Marketing, Medical Affairs, Legal, Regulatory, and external partners to keep projects moving and ensure published materials reflect final approvals.
• Maintain an organized library of approved content, claims, and usage rights.
• Draft and build emails, landing pages, and supporting campaign content in HubSpot in collaboration with Design and Technology teams.
• Support audience segmentation, automated workflows, nurture campaigns, and email scheduling.
• Build and optimize automated customer journeys and nurture programs.
• Monitor email and campaign performance and share recommendations to improve engagement and conversion.
• Track and report content, social, and email performance, including engagement, audience growth, and conversion.
• Use performance insights to refine content strategy and recommend where to invest time and budget.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) with company match
• Trackless PTO program
• Competitive corporate holiday schedule
• Wellness programs
• Legal services
• Identity monitoring

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level