Content Marketing Specialist

Delaware North • Buffalo, NY

5h • Onsite

About The Position

Delaware North is hiring a full-time Content Marketing Specialist for its global headquarters in Buffalo, New York. The role supports organic growth, website performance, and guest engagement across the Delaware North Parks and Resorts portfolio through the creation, optimization, and maintenance of digital content. It offers career growth in a fast-paced work environment.

Requirements

• Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field.
• At least 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO.
• Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization.
• Experience working with content management systems and digital content publishing.
• Familiarity with Google Analytics, Google Search Console, or similar analytics, and SEO or AEO tools.
• Experience using AI-assisted content creation and productivity tools to improve efficiency while maintaining editorial quality.

Nice To Haves

• Basic understanding of web accessibility, UX writing principles, and HTML.
• Hospitality, travel, tourism, or destination marketing experience.

Responsibilities

• Write guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences.
• Adapt messaging across multiple brands while maintaining consistent voice, tone, and brand standards.
• Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across digital channels.
• Edit, proofread, and maintain content for accuracy, consistency, accessibility, and compliance with editorial standards.
• Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms.
• Optimize content for search using SEO and AEO best practices, including keyword strategy, metadata, internal linking, structured content, and search intent alignment.
• Analyze content performance and conduct audits to identify opportunities to improve engagement, search visibility, traffic, and conversion.
• Partner with marketing, analytics, and content teams to implement data-driven enhancements and support ongoing portfolio optimization initiatives.

Benefits

• Medical, dental, and vision insurance.
• 401(k) with up to 4% company match.
• Profit sharing plan based on company performance.
• Paid vacation days and holidays.
• Paid parental bonding leave.
• Tuition and/or professional certification reimbursement.
• Friends-and-family discounts at many hotels and resorts.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level