Content Marketing Specialist

PNY Technologies • Parsippany, NJ

13h • $70,000 - $75,000

About The Position

The Content Marketing Specialist develops, executes, and optimizes strategic marketing initiatives across PNY’s distribution and reseller channel ecosystem. The role assists the Marketing Manager with planning and executing SPIFF programs, market development fund (MDF) initiatives, co-branded campaigns, and targeted account-based marketing efforts to drive partner engagement, revenue growth, and brand visibility. It serves as a liaison among Marketing, Sales, Product Management, external partners, and other stakeholders to ensure channel marketing activities are efficient, on-brand, and measurable.

This supervisory position manages and mentors the Channel Marketing Associate, overseeing day-to-day channel marketing operations and ensuring alignment with organizational objectives. The specialist coordinates campaign development and execution, partner communications, sales materials, performance measurement, reporting, and event support, while working with internal teams and external partners.

The position is scheduled Monday through Friday, 9:00 a.m. to 6:00 p.m., with a one-hour lunch break. The base salary range is $70,000 to $75,000, depending on experience, skills, education, and budget.

Requirements

• Bachelor’s degree or equivalent work experience.
• At least 3 years of marketing experience.
• Demonstrated project management experience and ability to take initiative.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills in English.
• Working knowledge of Microsoft Office and Outlook.
• Strong organizational and priority-setting skills, with the ability to multitask in a fast-paced environment.
• Ability to work independently and collaboratively.
• Ability to manage and mentor a direct report.

Nice To Haves

• B2B, channel, or technology marketing experience.
• Knowledge of Google Analytics.
• Knowledge of Microsoft Dynamics.
• Copywriting knowledge.

Responsibilities

• Assist in creating channel marketing programs and campaigns.
• Support production of channel sales materials and develop collateral and content for professional sales channels and partner communications.
• Supervise updates and maintenance of partner portals, resource centers, and marketing content.
• Oversee partner communications, including e-blasts, newsletters, and campaign messaging.
• Collaborate with Sales, Product Marketing, Creative, and Operations teams to align campaign execution and messaging.
• Ensure partner-facing communications are brand-consistent and strategically aligned.
• Track campaigns across platforms, including HubSpot, Google Analytics, and internal dashboards; analyze campaign performance, partner engagement, and ROI to identify opportunities for optimization.
• Provide regular performance updates and actionable insights to Marketing leadership and Sales teams.
• Ensure incentive and funding programs comply with internal policies and partner requirements; coordinate claim validation, participation tracking, and timely fulfillment with Operations and Sales.
• Coordinate communications for approved promotional initiatives with the Creative Marketing team and ensure compliance.
• Assist the Marketing Manager in designing and managing partner programs, including SPIFFs, promotions, co-branded campaigns, and targeted account initiatives.
• Track and coordinate placement of PNY professional channel sales materials on partner websites.
• Schedule, develop, and manage marketing campaign activities end to end.
• Directly supervise the Channel Marketing Associate by providing guidance, delegating tasks, overseeing performance, reviewing and approving work, and supporting professional development through training, mentorship, and feedback.
• Ensure campaign deliverables are completed on time, within scope, and in line with brand standards.
• Manage campaign timelines, calendars, and deliverables across internal teams and external partners.
• Optimize workflows, processes, and task management to improve operational efficiency.
• Work with the in-house graphics team to develop creative campaign content for awareness and lead generation.
• Work with commercial stakeholders to create and manage marketing campaigns, including online and pay-per-click advertising, social campaigns, and automated email campaigns.
• Work closely with Marketing and Sales teams.
• Support planning and execution of in-person and virtual events.
• Perform other activities as assigned.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Basic life and AD&D coverage
• Short- and long-term disability coverage
• 401(k) retirement plan
• Annual discretionary salary increases and bonuses
• Paid company holidays
• Paid time off
• Company-paid training
• Tuition reimbursement
• 529 college savings plan
• Pet insurance
• Legal and identity theft coverage
• Other voluntary insurance plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level