Marketing Content Specialist

Adams Brown • Overland Park, KS

9d

About The Position

Adams Brown is seeking a Marketing Content Specialist to turn the firm's expertise into clear, useful content across digital, print, and event channels. The role partners daily with the firm's Graphic Designer to plan, write, and produce content that combines strong copy and visuals. The specialist supports industries including Agriculture, Healthcare, Construction, Manufacturing, Technology, Nonprofit and Government, and Trust and Wealth. As content development moves further in-house, the role helps move ideas from concept to publication efficiently while maintaining a consistent brand voice.

The specialist creates and edits content for multiple audiences and formats, translates technical accounting, tax, and advisory subjects into accessible language, and collaborates with design partners and subject matter experts. The role also coordinates content projects, supports events and webinars, publishes content through marketing platforms, and reviews engagement metrics to help improve topics and formats.

The position is exempt. Adams Brown promotes a flexible work environment and modern work arrangements. Offices are open from 8:00 a.m. to 5:00 p.m. Monday through Friday during tax season and close at noon on Fridays outside tax season. The firm is closed on major holidays and offers substantial paid time off, a comprehensive benefits package, competitive pay, and a culture of growth, clarity, and respect.

Requirements

• Bachelor's degree in marketing, communications, journalism, English, or a related field.
• 2 to 4 years of experience in content marketing, copywriting, or communications; experience in professional services, financial services, or B2B is ideal.
• Strong writing and editing skills, with a portfolio showing range across channels and formats.
• Ability to work closely with designers and provide clear, constructive creative direction.
• Comfort learning complex subject matter and asking technical experts appropriate questions.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Sound judgment when handling confidential client and firm information.

Nice To Haves

• Experience with HubSpot or a similar marketing automation and CRM platform.
• Working knowledge of Adobe Creative Cloud or Canva for basic layout and image edits.
• Familiarity with a CMS, SharePoint, and project management tools such as Asana.
• Experience with LinkedIn and other social platforms for B2B audiences.
• Basic video review and scripting skills.
• SEO fundamentals and comfort with web analytics.
• Interest in accounting, tax, or business advisory topics.

Responsibilities

• Write and edit content for social media, email campaigns, web pages, blogs, newsletters, event promotion, and sales collateral.
• Translate technical accounting, tax, and advisory topics into clear, engaging language for business owners and executives.
• Draft copy for one-pagers, brochures, case studies, infographics, and presentations in partnership with the Graphic Designer.
• Repurpose long-form content, including articles, webinars, and event sessions, into social posts, short videos, and email snippets.
• Collaborate with the Graphic Designer from concept through final delivery so copy and visuals are developed together.
• Build creative briefs defining the audience, message, format, and deadlines for projects.
• Proofread designed pieces for accuracy, tone, and brand consistency before release.
• Help plan and produce simple video and multimedia content, including captions, scripts, and storyboards.
• Maintain the shared content calendar and track content projects in the team's project management system.
• Interview firm professionals and subject matter experts to gather insights and source stories.
• Support Marketing Growth Managers with content requests for their Focus Areas and keep turnaround times predictable.
• Prepare content and materials for conferences, firm-hosted events, and webinars.
• Apply the firm's brand standards, voice, and style guide across all content.
• Publish and schedule content in the firm's CMS, social, and email platforms.
• Review engagement metrics and recommend adjustments to content topics and formats.

Benefits

• Substantial paid time off.
• Comprehensive benefit package.
• Competitive pay structure.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level