Sr. Specialist, Content Marketing

Epson America, Inc. • Los Alamitos, CA

23h • $93,854 - $117,318 • Remote

About The Position

The Senior Specialist, Content Marketing is responsible for strategic planning, management, and creation of content used throughout Epson’s marketing efforts. The role partners across the organization to deliver compelling content that supports business priorities, strengthens brand authority, and engages target audiences. This is a remote position; candidates must currently be located within the contiguous United States.

The role leads content strategy and thought leadership across Epson’s U.S. lines of business; develops editorial roadmaps and standards; and applies SEO, generative engine optimization, AI search optimization, content architecture, and structured content practices to improve visibility and discovery. It owns complex content projects from concept through publication and measurement, manages editorial calendars and production workflows, and coordinates internal teams and external creative resources.

The position also evaluates AI and other emerging technologies for content operations, oversees Epson’s branded blog and content distribution across owned and earned channels, uses performance data to improve content, manages external resources and budgets, and presents strategy, performance, insights, and recommendations to executives.

Requirements

• Five to eight years or more of experience in content marketing, editorial strategy, marketing communications, or a related field.
• Bachelor’s degree or equivalent experience.
• Demonstrated success developing integrated content strategies and translating complex business or technical topics into compelling, audience-focused content.
• Strong writing, editing, storytelling, and presentation skills, including the ability to develop credible thought leadership and communicate with senior leaders and diverse audiences.
• Strong project management skills, including experience managing multiple priorities, editorial calendars, stakeholders, timelines, budgets, and external creative resources.
• Knowledge of search optimization, evolving AI-enabled discovery practices, content architecture, and digital distribution strategies.
• Experience using audience insights, market intelligence, and performance analytics to identify opportunities, evaluate results, and optimize content programs.
• Must currently be located within the contiguous United States.

Responsibilities

• Lead the development, production, management, and distribution of thought leadership and content marketing programs across Epson’s U.S. lines of business.
• Partner with business units and cross-functional teams to develop an integrated content strategy and editorial roadmap aligned with business and audience objectives.
• Identify topics, questions, trends, and insights valuable to Epson audiences and create content that builds authority, drives engagement, supports demand generation, and encourages conversion.
• Develop and maintain editorial standards and governance for Epson’s brand voice, positioning, style, quality standards, and business objectives.
• Apply SEO, generative engine optimization, AI search optimization, content architecture, and structured content practices to improve content visibility and discoverability.
• Use audience insights, search data, competitive intelligence, and performance analytics to identify content opportunities, gaps, and emerging topics.
• Own complex content projects from concept through publication and measurement, defining objectives, scope, timelines, milestones, dependencies, responsibilities, and approval processes.
• Develop and manage an integrated editorial calendar across businesses, campaigns, audiences, formats, and distribution channels.
• Coordinate stakeholders, subject-matter experts, writers, designers, agencies, and other creative resources to deliver projects on time, on budget, and to quality standards.
• Identify project risks, competing priorities, resource constraints, and dependencies; communicate status and drive decisions to keep work moving.
• Establish scalable workflows, templates, processes, and governance to improve production efficiency and content reuse.
• Evaluate and apply emerging technologies to improve content research, planning, development, optimization, repurposing, distribution, and measurement.
• Develop responsible, repeatable approaches for using AI tools while maintaining editorial judgment, accuracy, originality, intellectual property safeguards, brand standards, and human review.
• Own and evolve Epson’s branded blog and related content experiences, distributing content through email, newsletters, social media, lead nurture, campaigns, and other owned and earned channels.
• Adapt content formats, messaging, and distribution strategies to social and digital-channel best practices and audience behavior.
• Use performance data to optimize existing content and inform future editorial priorities.
• Manage external creative resources, including writers, designers, agencies, and specialized content partners.
• Build relationships with executives and subject-matter experts and translate their expertise into distinctive, credible thought leadership.
• Develop and deliver executive-level presentations on content strategy, program priorities, performance, insights, and recommendations.
• Manage content marketing program and external-resource budgets, seeking to maximize impact and operational efficiency.

Benefits

• Comprehensive medical, dental, vision, and prescription drug coverage eligibility on start date
• Generous paid time off, including sick time, vacation, and holidays
• Company-paid life insurance and short-term and long-term disability programs
• 401K plan with company matching
• Educational reimbursement
• Employee assistance program (EAP)
• Adoption assistance
• Employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Senior