Senior Salesforce Marketing Cloud Automation Specialist
About The Position
The Senior Salesforce Marketing Cloud Automation Specialist is part of AbbVie’s Digital Lab and plays an integral role in building patient-facing 1:1 marketing programs. The position builds, quality-checks, and executes complex brand omnichannel programs, including customer journeys and complex trigger programs that deliver relevant messages through appropriate channels. The role ensures high-quality, timely, and accurate campaign implementation, testing, and quality assurance in the marketing automation platform. It leads and manages junior team members’ day-to-day work and reviews their programs. The specialist monitors email deliverability, recommends ways to improve it, resolves IP reputation issues, and works to ensure proper inbox placement. The specialist participates in agile delivery and continuous improvement, maintains required documentation, and develops targeting, personalization, audience segmentation, and dynamic content capabilities. The role builds and executes test plans, identifies successful approaches, and recommends campaign optimizations to improve deliverability, reach, and engagement. The position leads internal and external partners across brand marketing, strategy, business technology solutions, marketing analytics and business insights, creative, and digital agencies to define, execute, and optimize email, direct mail, and media campaigns. It provides customer service, maintains brand expectations, and communicates project updates and risks to the Associate Director. The specialist also keeps current with 1:1 marketing and email industry practices and technologies and recommends how to apply them at AbbVie.
Requirements
- Bachelor’s degree in Business or Marketing, or equivalent experience.
- 5–8 years of experience in Salesforce Marketing Cloud, database marketing, CRM, email, digital, direct mail, or 1:1 marketing.
- Ability to think strategically, execute plans, and exceed stakeholder expectations and project goals.
- Ability to work independently without day-to-day supervision.
- Demonstrated ability to lead and manage multiple projects simultaneously in a fast-paced, dynamic environment.
- Aptitude for project management, including assigning priorities and meeting delivery dates.
- Strong client-service and project-management skills, including effective communication with business and technical individuals.
- Knowledge of database, email, digital, and 1:1 marketing concepts and best practices.
- Strong analytical skills and ability to infer and apply learnings.
- Proficiency with MS Excel, SQL, and HTML/CSS.
- Excellent written, verbal, and interpersonal communication skills.
Nice To Haves
- Salesforce Certified Marketing Cloud Engagement Specialist certification.
Responsibilities
- Build, quality-check, and execute high-complexity brand omnichannel programs, including customer journeys and complex trigger programs.
- Ensure high-quality, timely, and error-free campaign implementation, testing, and quality assurance in the marketing automation platform.
- Create, review, and share standard quality-control documents and follow processes to ensure accuracy and completeness.
- Lead and manage junior team members’ day-to-day work and perform quality assurance of their programs.
- Monitor email deliverability across domains for brand campaigns and recommend ways to optimize deliverability, resolve IP reputation issues, and ensure inbox placement.
- Identify issues and root causes and recommend corrective actions for campaign builds, IP reputation, and deliverability.
- Participate in agile delivery activities, including design, build, quality assurance, and continuous improvement.
- Maintain documents in accordance with department document-management policies and procedures.
- Influence and implement targeting, personalization, audience segmentation, and dynamic personalized content capabilities.
- Build and execute test plans, identify winning approaches, recommend optimization opportunities, and support high email deliverability, reach, and engagement.
- Lead internal and external partners in defining, executing, and optimizing email, direct mail, and media campaigns.
- Provide exemplary customer service, maintain and exceed brand expectations, and update the Associate Director on projects and risks.
- Keep abreast of 1:1 marketing and email best practices and new technologies, including through professional organizations, seminars, and conferences, and recommend applications for AbbVie.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
