Senior Salesforce Marketing Cloud Engineer
About The Position
Pacific Life is hiring a Senior Salesforce Marketing Cloud Engineer for its Salesforce Center of Excellence team in Newport Beach, California. This new role works closely with marketing leadership, strategic marketing managers, business stakeholders, data analysts, architects, data engineers, product teams, and other Center of Excellence members to shape customer engagement strategy and guide the Marketing Cloud roadmap. Relocation assistance may be provided. The engineer leads the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions. The role develops customer journeys, triggered communications, segmentation strategies, marketing automation processes, and scalable integrations across Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms. It also establishes technical standards, governance, security controls, and platform best practices; evaluates emerging Salesforce technologies; and mentors developers, administrators, and technical team members. The position requires at least seven years of hands-on Salesforce Marketing Cloud experience, advanced platform expertise, strong SQL skills, and experience delivering enterprise-scale marketing automation and customer journey solutions. Pacific Life describes its workplace as inclusive and offers flexible benefits, paid time off, parental leave, adoption assistance, and retirement savings benefits.
Requirements
- At least 7 years of hands-on Salesforce Marketing Cloud experience.
- Expert-level knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, audience segmentation, and subscriber management.
- Strong SQL development skills for complex audience creation and data management.
- Experience with AMPscript, Server-Side JavaScript (SSJS), Marketing Cloud APIs, CloudPages, and automation development and troubleshooting.
- Demonstrated experience designing, implementing, and optimizing enterprise-scale marketing automation and customer journey solutions.
- Strong understanding of data architecture, integration patterns, and customer identity management.
- Exceptional communication skills and ability to engage senior business leaders and technical engineering teams.
- Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM.
Nice To Haves
- At least 10 years of CRM, marketing technology, or related platform experience.
- Salesforce Data Cloud implementation experience.
- Experience integrating Marketing Cloud with Salesforce Sales Cloud, Service Cloud, Data Cloud, Snowflake, MuleSoft, or other integration platforms.
- Salesforce Marketing Cloud Consultant and/or Developer certifications.
- Experience leading platform modernization or digital transformation initiatives.
- Experience in financial services, insurance, or other regulated industries with complex compliance requirements.
Responsibilities
- Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions.
- Advise marketing leadership and business stakeholders on customer engagement strategies and technology roadmaps.
- Design and implement customer journeys, triggered communications, segmentation strategies, and marketing automation processes.
- Build scalable integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms.
- Define technical standards, governance, security controls, and best practices for the Marketing Cloud platform.
- Collaborate with architects, data engineers, and product teams to deliver enterprise-scale marketing capabilities.
- Evaluate emerging Salesforce technologies and recommend solutions to improve customer engagement and operational efficiency.
- Mentor developers, administrators, and technical team members and help establish platform excellence.
Benefits
- Medical, dental, and vision benefits.
- Wellbeing Reimbursement Account for the employee or eligible dependents.
- Paid time off, holiday schedules, and financial planning time off.
- Paid parental leave.
- Adoption assistance program.
- Competitive 401(k) savings plan with company match and an additional contribution regardless of participation.
- Relocation assistance may be provided.
- Additional incentive pay may be available to most employees.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
