Senior Salesforce Marketing Cloud Engineer

Pacific Life • Newport Beach, CA

3d • $167,670 - $204,930 • Onsite

About The Position

Pacific Life is seeking a Senior Salesforce Marketing Cloud Engineer for its Salesforce Center of Excellence team. The role works closely with marketing leadership, business stakeholders, strategic marketing managers, data analysts, and Salesforce Center of Excellence colleagues to shape customer engagement strategy and guide the Marketing Cloud roadmap. The position leads the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions and helps establish platform excellence across the organization.

Requirements

• At least 7 years of hands-on Salesforce Marketing Cloud experience.
• Expert-level knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, audience segmentation, and subscriber management.
• Strong SQL development skills for complex audience creation and data management.
• Experience with AMPscript, Server-Side JavaScript (SSJS), Marketing Cloud APIs, CloudPages, and automation development and troubleshooting.
• Proven experience designing, implementing, and optimizing enterprise-scale marketing automation and customer journey solutions.
• Strong understanding of data architecture, integration patterns, and customer identity management.
• Exceptional communication skills and ability to engage senior business leaders and technical engineering teams.
• Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM.

Nice To Haves

• At least 10 years of CRM, marketing technology, or related platform experience.
• Salesforce Data Cloud implementation experience.
• Experience integrating Marketing Cloud with Salesforce Sales Cloud, Service Cloud, Data Cloud, Snowflake, MuleSoft, or other integration platforms.
• Salesforce Marketing Cloud Consultant and/or Developer certifications.
• Experience leading platform modernization or digital transformation initiatives.
• Experience in financial services, insurance, or other regulated industries with complex compliance requirements.

Responsibilities

• Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions.
• Advise marketing leadership and business stakeholders on customer engagement strategies and technology roadmaps.
• Design and implement customer journeys, triggered communications, segmentation strategies, and marketing automation processes.
• Build scalable integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms.
• Define technical standards, governance, security controls, and best practices for the Marketing Cloud platform.
• Collaborate with architects, data engineers, and product teams to deliver enterprise-scale marketing capabilities.
• Evaluate emerging Salesforce technologies and recommend solutions to improve customer engagement and operational efficiency.
• Mentor developers, administrators, and technical team members.

Benefits

• Medical, dental, and vision coverage.
• Wellbeing Reimbursement Account for the employee or eligible dependents.
• Paid time off, holiday schedules, and Financial Planning Time Off.
• Paid parental leave.
• Adoption assistance program.
• 401(k) savings plan with company match and an additional contribution regardless of participation.
• Additional incentive pay may be available to most employees.
• Relocation assistance may be provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed