Salesforce Marketing Cloud Consultant

M&S Consulting•, (Multiple States)
•Remote

About The Position

M&S Consulting is seeking a hands-on Salesforce Marketing Cloud consultant to join its delivery team on a contract basis. The role focuses on building omni-channel infrastructure, journey automation, and preference management for clients using Salesforce Marketing Cloud Engagement and Marketing Cloud Next. The consultant will configure compliant email and SMS channels, connect lead sources, build preference centers synchronized with Salesforce core, and create real-time, data-driven journeys. The role also supports Marketing Cloud Next adoption using Data Cloud (Data 360) and Agentforce for AI-driven segmentation, personalization, and campaign automation. Privacy and consent compliance are part of every implementation. The position is remote for US onshore or nearshore candidates, with work performed substantially within US business hours. Professional English is required for daily work with US client stakeholders.

Requirements

  • Hands-on Salesforce Marketing Cloud Engagement implementation experience, including Journey Builder, Email Studio, and Contact Builder.
  • Experience setting up MobileConnect, including short and long code configuration and keyword and opt-in/opt-out management.
  • Experience developing custom CloudPages using AMPscript and/or SSJS for preference and subscription centers.
  • Experience configuring Marketing Cloud Connect and integrating Salesforce core data.
  • Experience with Data Extension design, SQL Query Activities, Automation Studio, and suppression management.
  • Working knowledge of consent and privacy requirements such as TCPA, CAN-SPAM, GDPR, and CCPA.
  • Professional English for daily work with US client stakeholders.

Nice To Haves

  • Marketing Cloud Next implementation experience, including Data Cloud (Data 360) and Agentforce for Marketing.
  • Salesforce core consulting and development skills across Sales Cloud and Service Cloud, including Apex, Lightning Web Components, and Flow.
  • Experience with Einstein Engagement Scoring and other Marketing Cloud Einstein features.
  • Experience with reverse ETL tools such as Hightouch or Census and cross-channel attribution modeling.
  • Experience integrating lead capture from event, webinar, or web-form platforms.
  • Experience with multi-business-unit Marketing Cloud setups.
  • Experience in regulated industries such as healthcare or financial services.
  • Salesforce certifications such as Marketing Cloud Email Specialist, Consultant, or Developer, and Data Cloud Consultant.

Responsibilities

  • Configure email and MobileConnect SMS channels, including short and long codes, and implement compliant opt-in and opt-out workflows.
  • Set up lead ingestion from events, webinars, and web forms.
  • Build custom subscription and preference centers on CloudPages, including multi-business-unit designs, and synchronize opt-ins and opt-outs with Salesforce core.
  • Configure multi-step journeys in Journey Builder using Einstein features and real-time triggers through Marketing Cloud Connect.
  • Implement Marketing Cloud Next on Data Cloud (Data 360), configuring unified profiles, AI-driven segmentation, and Agentforce capabilities for campaign creation and personalization.
  • Manage audience schemas and suppression Data Extensions, and support cross-channel data and attribution flows between source systems, Salesforce, and Marketing Cloud.
  • Ensure privacy and consent compliance as part of implementation work.
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