Salesforce Marketing Cloud Developer

Wipro • Austin, TX

6d

About The Position

The Salesforce Marketing Cloud Developer owns and administers Salesforce Marketing Cloud and Data Cloud platforms, ensuring scalability, reliability, and compliance. The role designs and manages customer data architecture, including data ingestion, identity resolution, audience segmentation, and Customer 360 profiles. It executes and optimizes marketing campaigns, customer journeys, automations, and personalization initiatives, and integrates Salesforce platforms with external systems to enable seamless data exchange.

The position monitors platform health, data pipelines, and campaign performance; resolves operational issues; and governs user access, security, privacy controls, consent management, and regulatory compliance. It provides audience analytics, calculated insights, reporting, and performance measurement. The developer partners with business, technology, and vendor teams to deliver scalable marketing solutions while maintaining platform stability, documents technical processes, supports users, and promotes platform adoption through training and best practices.

Requirements

• 5–8 years of hands-on Salesforce Marketing Cloud administration and campaign management experience.
• Experience with Salesforce Data Cloud, Customer 360, data modeling, segmentation, and identity resolution.
• Strong expertise in Journey Builder, Email Studio, Automation Studio, Contact Builder, and multi-business-unit environments.
• Proficiency in SQL, SOQL, AMPscript, SSJS, HTML, CSS, JSON, REST/SOAP APIs, and integration frameworks.
• Experience with data integration, ETL processes, APIs, and enterprise systems connectivity.
• Strong understanding of data governance, privacy regulations, deliverability, and marketing operations.

Nice To Haves

• Salesforce Marketing Cloud and Data Cloud certifications.
• Experience with Tableau, AWS, Azure, or GCP.
• Knowledge of CDP, MDM, real-time data streaming, and event-driven architectures.
• Experience with Journey Builder Custom Activities/Components.
• Salesforce development exposure, including Apex, Lightning, and integrations.

Responsibilities

• Own and administer Salesforce Marketing Cloud and Data Cloud platforms, ensuring scalability, reliability, and compliance.
• Design and manage customer data architecture, including data ingestion, identity resolution, audience segmentation, and Customer 360 profiles.
• Execute and optimize end-to-end marketing campaigns, journeys, automations, and personalization initiatives.
• Integrate Salesforce Marketing Cloud and Data Cloud with Salesforce ecosystems and external platforms.
• Monitor platform health, data pipelines, and campaign performance, and proactively resolve operational issues.
• Govern user access, security, privacy controls, consent management, and regulatory compliance.
• Provide actionable insights through audience analytics, calculated insights, reporting, and performance measurement.
• Partner with business, technology, and vendor teams to deliver scalable marketing solutions while maintaining platform stability.
• Maintain technical documentation, support users, and drive platform adoption through training and best practices.

Benefits

• Medical and dental benefits options.
• Disability insurance.
• Paid time off, inclusive of sick leave.
• Other paid and unpaid leave options.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed