Sr. Salesforce Marketing Cloud Automation Specialist

Gallagher•Lakewood Ranch, FL

About The Position

Gallagher is seeking a highly driven and detail-oriented Salesforce Marketing Cloud Automation Specialist to support a large-scale marketing platform transformation initiative. Reporting to the Vice President, Portfolio & Project Management, this role executes and scales marketing automation capabilities across Salesforce Marketing Cloud. It sits within the PMO/portfolio organization at the intersection of business transformation, technology, data, and governance. The specialist builds and deploys campaigns and lifecycle journeys; manages audience segmentation, subscriber data, personalization, consent, and campaign targeting; and configures campaign attribution tracking. The role also designs and maintains Automation Studio workflows, supports data accuracy and synchronization, monitors campaign performance and deliverability, and identifies opportunities to improve campaign outcomes and operating efficiency. The position performs quality assurance, testing, troubleshooting, and deployment readiness activities. It follows established SDLC and governance processes, coordinates releases with DevOps and IT, and ensures changes align with architecture, integration, and security standards. The specialist coordinates between marketing and technical teams, translates requirements into campaigns and workflows, and supports consistent execution across multiple enterprise programs and products.

Requirements

Typically requires a university degree and a minimum of 5 years of prior relevant experience, or equivalent experience.
Bachelor’s degree in Marketing, Information Technology, Business, or a related field.
At least 5 years of hands-on Salesforce Marketing Cloud experience.
Strong experience with Journey Builder, Automation Studio, and Email Studio.
At least 3 years of Data Cloud (Data 360) experience.
Experience with Marketing Cloud Intelligence (Datorama).
Experience with Salesforce Personalization.
Experience building marketing campaigns, automations, and lifecycle journeys.
Experience supporting campaign execution in a multi-program, enterprise environment.
Basic experience with integrations such as APIs and connectors.
Familiarity with SDLC, deployment processes, and governance frameworks.
Familiarity with business requirements, user stories, and process documentation.
Experience supporting UAT planning, execution, and defect management.
Demonstrated success delivering enterprise-scale digital transformation programs.
Exceptional written and verbal communication skills and the ability to interact effectively with IT and business users.
Experience with Microsoft applications such as Excel, Word, and PowerPoint.
Ability to manage high-volume campaign execution with precision, consistency, and speed.
Strong ownership mindset for end-to-end marketing execution.
Understanding of platform guardrails, SDLC alignment, and deployment controls; ability to balance agility with compliance and architectural integrity.
Ability to use campaign data and performance insights to improve outcomes, with a focus on measurable business impact and optimization.
Ability to act as a key liaison across business, marketing, and technology teams and align stakeholders while maintaining execution velocity.

Nice To Haves

Experience configuring attribution and campaign tracking, including UTMs.
Familiarity with insurance, financial services, or highly regulated industries.
Experience working with SI partners.
Familiarity with DevOps practices in Salesforce environments.

Responsibilities

Build and deploy email templates and communications, Journey Builder lifecycle campaigns, triggered sends, event-based communications, Cloud Pages, and campaign landing pages.
Configure audience segmentation and creation, data extensions, segmentation activation, subscriber lists and management, consent management, personalization logic, and campaign targeting strategies.
Execute campaign attribution tracking, including UTM configuration and performance tagging.
Support campaign execution across programs such as NAPA Direct and Union Plus.
Design, build, and maintain Automation Studio workflows for campaign execution and data processing.
Manage end-to-end automation processes, including scheduling, triggering, and orchestration.
Ensure data accuracy, integrity, and synchronization across Marketing Cloud and upstream systems.
Maintain campaign and automation documentation for auditability and operational continuity.
Track and analyze campaign engagement, conversion, retention, and attribution performance.
Monitor deliverability, inbox placement, sender reputation, and subscriber health.
Support KPI tracking and reporting aligned to business outcomes.
Identify and execute optimization opportunities across journeys, segmentation, and automation logic; contribute to improving campaign performance and operational efficiency.
Execute QA validation, data validation, test sends, and journey path testing before deployment.
Troubleshoot campaign and automation issues and support timely resolution.
Ensure production deployment readiness with minimal disruption.
Follow established SDLC and deployment processes and governance standards.
Coordinate with DevOps and IT teams on change promotion, releases, and deployment activities.
Ensure campaign builds and automation changes align with architecture, integration, and security standards.
Identify items requiring CAB review and escalate appropriately in coordination with technical teams.
Follow platform guardrails to support consistency and scalability.
Coordinate between marketing teams and technical teams, including the Salesforce Marketing Cloud development team.
Partner with marketing teams to translate requirements into executable campaigns and automation workflows.
Align work with program governance, intake prioritization, and portfolio objectives.
Support multiple programs and products while maintaining consistency across enterprise marketing initiatives.