Senior Salesforce Marketing Cloud Automation Specialist
About The Position
The Senior Salesforce Marketing Cloud Automation Specialist is part of AbbVie’s Digital Lab and plays an integral role in building patient-facing, one-to-one marketing programs. The position builds, quality-checks, and executes complex brand omnichannel programs, including customer journeys and trigger-based campaigns, to deliver the right message to the right person at the right time through the right channel. The specialist ensures accurate, timely implementation, testing, and quality assurance of marketing automation campaigns; monitors email deliverability and recommends improvements; identifies campaign or deliverability issues and corrective actions; and leads and reviews junior team members’ work. The role also participates in agile delivery and continuous improvement, maintains required documentation, and applies targeting, personalization, audience segmentation, and testing to optimize customer experience and campaign outcomes. The specialist leads internal and external partners across brand marketing, strategy, business technology, analytics, creative, and digital agencies to define, execute, and optimize email, direct mail, and media campaigns. The role provides exemplary customer service, communicates project updates and risks to the Associate Director, and keeps current with one-to-one marketing and email industry practices and technologies, recommending relevant applications at AbbVie.
Requirements
- Bachelor’s degree in Business or Marketing, or equivalent experience.
- 5–8 years of experience with Salesforce Marketing Cloud, database marketing, CRM, email, digital, direct mail, or one-to-one marketing.
- Ability to think strategically and execute plans to exceed stakeholder expectations and project goals.
- Ability to work independently without day-to-day supervision.
- Demonstrated ability to lead and manage multiple projects in a fast-paced, dynamic environment, assign priorities, and meet delivery dates.
- Strong client service and project management skills, including effective communication with business and technical individuals.
- Knowledge of database, email, digital, and one-to-one marketing concepts and best practices.
- Strong analytical skills, including the ability to infer and apply learnings.
- Proficiency with MS Excel, SQL, and HTML/CSS.
- Excellent written, verbal, and interpersonal communication skills.
Nice To Haves
- Salesforce Certified Marketing Cloud Engagement Specialist certification.
Responsibilities
- Build, quality-check, and execute complex brand omnichannel programs, including customer journeys and complex trigger programs.
- Ensure high-quality, timely, and error-free implementation, testing, and QA of campaigns in the marketing automation platform.
- Create, review, and share standard quality-control documents and follow processes that ensure accuracy and completeness.
- Lead and manage junior team members’ day-to-day work and perform QA of their programs.
- Monitor email deliverability across domains for brand campaigns and recommend ways to optimize deliverability, resolve IP reputation issues, and ensure inbox placement.
- Identify campaign-build, IP reputation, and deliverability issues; determine root causes and recommend corrective actions.
- Participate in agile delivery activities, including design, build, QA, and continuous improvement, and maintain documentation according to department policies and procedures.
- Implement targeting, personalization, audience segmentation, and dynamic personalized content to improve customer experience.
- Build and execute test plans, identify winning approaches, recommend optimization opportunities, and support email deliverability, reach, and engagement.
- Lead internal and external partners in defining, executing, and optimizing email, direct mail, and media campaigns.
- Provide customer service that meets or exceeds brand expectations and provide project updates and risk information to the Associate Director.
- Stay current on one-to-one marketing and email best practices and technology through professional organizations, seminars, and conferences, and recommend applications for AbbVie.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Participation eligibility in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
