Senior Product Marketing Manager (HCP)

United Therapeutics•Rtp, NC

1d•Hybrid

About The Position

United Therapeutics is preparing to launch a therapy for pulmonary arterial hypertension (PAH). The Senior Product Marketing Manager contributes to HCP strategy and develops tactical marketing initiatives that support brand goals. The role owns assigned HCP launch initiatives from conception through development, review, production, and dissemination, translating audience insights into relevant marketing programs. The position supports annual marketing plans, including brand strategy, positioning, messaging, and HCP tactics; develops foundational launch assets such as visual aids and speaker decks; and works with sales training and sales leadership to support rollout. The manager collaborates with internal teams, agencies, professional societies, and key opinion leaders, and helps ensure field-based and digital promotional tactics are strategically aligned. The role also supports market research, KPI tracking, agency and budget management, and promotional review board processes. This hybrid role is based in the Durham, North Carolina office and requires at least three days per week onsite. In-office requirements may increase based on business needs.

Requirements

At least 2 years of pharmaceutical, biotech, or medical device marketing experience with a PharmD; or at least 6 years with a master's degree; or at least 8 years with a bachelor's degree.
Self-motivated, able to work independently, and able to prioritize tasks.
Strong organizational skills and ability to multitask in a fast-paced environment.
Ability to develop collaborative relationships with internal and external partners.
Demonstrated inclination to lead initiatives.
Proficiency with Microsoft Office Suite, including Excel, Outlook, PowerPoint, Teams, and Word.

Nice To Haves

Master's degree in a related field.
Doctor of Pharmacy (PharmD).
At least 2 years of experience in product launches in pharmaceutical, biotech, or medical device sales.
At least 3 years of pharmaceutical, biotech, or medical device respiratory marketing, rare disease, or sales experience.
At least 5 years of HCP marketing experience.
At least 3 years of experience with field promotion and/or peer-to-peer experience.

Responsibilities

Contribute to HCP strategy and propose and develop tactical marketing initiatives to achieve brand goals.
Independently manage assigned product marketing tactics through conception, development, review, production, and dissemination.
Collaborate with agencies and internal partners to deliver assigned tactics.
Assist with annual marketing plans covering brand strategy, positioning, messaging, and tactics, particularly annual HCP tactical plans.
Assist in determining and tracking KPIs for owned tactics and initiatives.
Manage the HCP agency of record and individual project budgets and timelines.
Support quantitative and qualitative market research and advisory boards, applying insights to HCP strategies and tactics.
Partner with the brand lead to support promotional review board discussions and negotiate solutions.
Develop foundational launch assets, including core visual aids and speaker decks, and partner with sales training and sales leadership on rollout and execution.
Coordinate with marketing colleagues responsible for field-based and digital HCP promotion to ensure strategic alignment and execution.
Attend field ride-alongs to understand the audience and use of resources.
Partner with stakeholders to engage and collaborate with professional societies and key opinion leaders.
Maintain command of the disease state, product portfolio, competitors, and payer landscape.
Communicate with stakeholders to ensure alignment on projects.
Perform other duties as assigned.