Director, Performance Marketing
About The Position
The Director, Performance Marketing owns the craft, standards, and delivery quality of Viral Nation's performance marketing practice across paid social, paid search, and programmatic. The Director leads Associate Directors and their portfolios, sets standards for strategy and measurement, manages senior client relationships, and drives retention and growth across the book. The role oversees strategy, quality, and performance across a multi-client portfolio and significant media investment. It leads and develops Associate Directors and their teams, establishes practice-wide standards for planning, audience strategy, testing, quality assurance, and measurement, and serves as senior client lead and executive escalation point for strategic accounts. The Director drives organic growth, guides platform strategy and technical delivery, and champions new capabilities and AI-enabled workflows. The role partners cross-functionally to deliver integrated, full-funnel work and contributes to delivery-team forecasting, resourcing, and utilization.
Requirements
- 8+ years of performance marketing experience across paid social, paid search, and programmatic, including 3+ years in a leadership or management role.
- Strong agency-side track record leading strategy and delivery across a multi-client portfolio with meaningful media investment.
- Proven people leadership, including building, coaching, and retaining high-performing teams.
- Deep measurement expertise in attribution, incrementality, MMM, and MTA, and command of the evolving privacy and signal-loss landscape.
- Excellent executive communication and client storytelling at the senior stakeholder level.
- Proficiency in the Google and Microsoft Suite and project management platforms such as monday.com, Asana, or comparable tools.
- Comfort operating in a high-growth, fast-paced agency environment.
Responsibilities
- Own the strategy, quality, and performance of the paid media practice across a multi-client book and significant media investment.
- Lead and develop Associate Directors and, through them, Managers and their teams.
- Set practice-wide standards for media planning, audience strategy, testing, quality assurance, and measurement, including attribution, incrementality, MMM, and MTA.
- Serve as senior client lead and executive escalation point on strategic accounts, safeguarding retention and satisfaction.
- Drive organic growth across the book in partnership with account leadership and the Performance Growth track.
- Own platform strategy and technical application for delivery, translating partner alphas, betas, and product roadmaps into in-account plays, and owning team platform certifications and best-practice standards.
- Guide platform strategy and senior relationships across Meta, Google, TikTok, and DSPs, including access to betas and certifications.
- Champion adoption of new capabilities and AI-enabled workflows across planning, buying, optimization, and reporting.
- Partner with Strategy, Creative, Influencer, Business Intelligence, and Client Services for integrated, full-funnel delivery.
- Contribute to forecasting, resourcing, and utilization for the delivery team in partnership with leadership.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
