Director, Performance Marketing

Procurify

3d•Remote

About The Position

Procurify is seeking a Director of Performance Marketing to lead paid acquisition and digital experience strategy, driving qualified pipeline growth as AI reshapes how B2B buyers discover, evaluate, and purchase software. This hands-on leadership role combines paid media expertise, commercial judgment, and strategic ownership of digital experiences. The Director will optimize established acquisition channels, identify new growth opportunities, and evolve Procurify’s digital presence to better engage and convert buyers. The role owns paid acquisition strategy, execution, forecasting, and performance across channels, as well as website conversion strategy and digital experience improvements. It also leads analytics, measurement, experimentation, and investment decisions, connecting marketing activity to qualified pipeline and revenue. The Director balances hands-on execution with strategic leadership, collaborates across marketing, revenue, and sales teams, and champions the use of AI in performance marketing. The position is based in Canada and is 100% remote. It reports to the CMO and directly manages the Senior Wordpress Developer. Procurify describes itself as a remote-first organization with flexible working hours and the ability to work anywhere within Canada.

Requirements

7–10 years of experience in B2B SaaS performance marketing, with demonstrated ownership of significant paid media budgets and measurable pipeline outcomes.
Deep, hands-on expertise in Google Ads and Microsoft Advertising, as well as other paid media channels, including campaign strategy, bidding, optimization, and performance analysis.
Proven success driving paid acquisition and qualified pipeline in B2B SaaS environments with complex buying journeys and multi-stakeholder purchase decisions.
Strong understanding of advanced paid media measurement and optimization, including offline conversions, CRM-based performance data, and automated bidding strategies.
Demonstrated experience leading website conversion strategy, CRO programs, and digital experience improvements that drive measurable business results.
Advanced analytical and experimentation skills, including attribution, performance forecasting, incremental measurement, and investment optimization.
Hands-on experience with Salesforce, Google Analytics 4, and Google Ads.
Strong commercial judgment and problem-solving skills, with the ability to translate insights into clear priorities and effective execution.
Demonstrated ability to leverage AI tools to improve marketing performance, generate insights, and accelerate workflows.
Experience managing team members, collaborating with agencies, and influencing cross-functional stakeholders.
Strong executive communication skills and the ability to present clear, data-driven recommendations to senior leadership.
Strong knowledge of SEO, GEO, and organic acquisition, with an understanding of how these disciplines intersect with digital experience and conversion optimization.

Nice To Haves

Familiarity with marketing automation and attribution platforms such as Marketo and Marketo Measure.

Responsibilities

Own the strategy, execution, forecasting, and performance of paid acquisition channels, including Google Ads, Microsoft Advertising, paid social, review platforms, and emerging digital channels.
Optimize paid media campaign strategy, audience targeting, bidding, creative experimentation, and budget allocation to maximize qualified pipeline and return on investment.
Identify, test, and scale new acquisition opportunities, evolving the channel mix to reach and convert buyers across digital channels.
Use CRM data, offline conversion tracking, and advanced bidding strategies to improve acquisition quality and campaign effectiveness.
Manage paid media budgets, performance forecasting, and external agency relationships, ensuring disciplined investment and measurable commercial outcomes.
Lead Procurify’s digital experience strategy and evolve how the company engages and converts buyers.
Own website conversion strategy across key digital journeys, landing pages, and conversion experiences, with a focus on qualified demand.
Manage and develop the WebOps Manager, establishing a prioritized roadmap for website performance, user experience, and conversion optimization.
Lead a structured experimentation program to improve website effectiveness using data, buyer insights, and testing.
Partner with Content & Brand and Product Marketing to align digital experiences with buyer intent, positioning, content strategy, and emerging discovery channels.
Own performance analysis and reporting across paid acquisition and digital conversion, connecting investment and engagement to qualified pipeline and revenue.
Partner with Revenue Operations to ensure accurate attribution, conversion tracking, and measurement across the digital buyer journey.
Use advanced analytics, attribution, and incrementality testing to evaluate channel effectiveness and inform investment decisions.
Translate performance insights into executive recommendations, forecasts, and actionable optimization strategies.
Provide strategic and operational leadership across paid acquisition and digital experience, balancing hands-on execution with longer-term growth opportunities.
Partner with Demand Generation on integrated campaigns, audience strategies, and conversion experiences to maximize pipeline contribution.
Collaborate with Content & Brand on SEO, GEO, and organic acquisition initiatives, contributing website, conversion, and performance expertise.
Build partnerships with Product Marketing, Sales, and Revenue Operations to improve buyer engagement, lead quality, and revenue outcomes.
Champion the use of AI in performance marketing to accelerate analysis, experimentation, operational efficiency, and execution.
Communicate priorities, performance, and strategic recommendations to marketing and executive leadership.