Director of Marketing and Development

Independent Living•Newburgh, NY

About The Position

The Director of Marketing and Development provides strategic leadership for Independent Living, Inc.’s marketing, communications, fundraising, and community development initiatives. The Director strengthens the organization’s public visibility, communicates the impact of its programs and services, cultivates donor and community relationships, and generates sustainable philanthropic support. As a member of the leadership team, the Director works with the CEO, senior management, program directors, Board of Directors, and community stakeholders to advance the organization’s mission, strategic priorities, financial sustainability, and regional presence. The role leads fundraising and resource development, including annual plans and measurable financial goals; donor cultivation, solicitation, and stewardship; donor relationship management; grants and sponsorship opportunities; fundraising communications; and performance reporting. It also develops organization-wide marketing and communications strategy, oversees digital and other communications channels, promotes accessible and inclusive messaging, and coordinates media relations and public awareness campaigns. The Director develops community partnerships, represents the organization publicly, contributes to strategic planning, supports Board engagement in fundraising, and coordinates marketing and development activities across programs. The role plans and evaluates fundraising events and campaigns, including the annual Friends of Independence Breakfast, and manages assigned personnel, consultants, departmental budgets, work plans, performance measures, records, and compliance. The position is based in Newburgh and is scheduled Monday through Friday, 9 a.m. to 5 p.m., with flexibility to meet departmental needs. It is full-time and exempt, reports to the President & Chief Executive Officer, and pays $90,000–$100,000 per year.

Requirements

Bachelor’s degree in marketing, communications, nonprofit management, business administration, public relations, or a related discipline, or an equivalent combination of education and relevant professional experience.
At least five years of progressive experience in marketing, fundraising, development, communications, or related leadership functions.
Demonstrated experience developing and implementing successful marketing or fundraising strategies.
Strong written and verbal communication skills, including persuasive writing, public presentations, and relationship development.
Ability to establish goals, manage budgets, coordinate multiple projects, and evaluate performance.
Experience with digital marketing, social media, website management, donor databases, and standard business technology.
Strong organizational, analytical, interpersonal, and problem-solving skills.
Ability to collaborate with executive leadership, staff, Board members, donors, and community stakeholders.
Commitment to disability inclusion, accessibility, consumer direction, and the mission and values of Independent Living, Inc.

Nice To Haves

Seven or more years of relevant professional experience, including supervisory or management responsibilities.
Demonstrated success securing charitable contributions, corporate sponsorships, foundation support, or major gifts.
Experience in nonprofit, human services, disability advocacy, or community-based organizations.
Knowledge of donor management systems such as Network for Good.
Proficiency with digital communications tools such as WordPress, Google Analytics, Constant Contact, Canva, or comparable applications.
Knowledge of accessible communications and digital accessibility standards.
Experience working with Boards of Directors, fundraising committees, and external stakeholders.
Familiarity with the Hudson Valley nonprofit, business, and philanthropic communities.

Responsibilities

Develop and implement an annual fundraising and resource development plan with measurable financial goals.
Identify, cultivate, solicit, and steward individual donors, corporate sponsors, foundations, and other philanthropic supporters.
Develop strategies to increase charitable contributions, donor retention, recurring gifts, major gifts, and planned giving.
Establish and maintain a donor relationship management system for tracking contributions, communications, prospects, and fundraising performance.
Identify corporate giving, sponsorship, employee giving, and community fundraising opportunities.
Collaborate with grant-writing consultants, the CEO, and program leadership to identify and pursue private foundation and charitable funding opportunities.
Prepare fundraising appeals, sponsorship proposals, donor communications, and stewardship reports.
Monitor fundraising performance and report progress to the CEO and Board.
Develop and implement an agency-wide marketing and communications strategy aligned with the organization’s mission and strategic plan.
Strengthen the organization’s brand identity, visibility, and recognition throughout the Hudson Valley.
Oversee the website, social media, digital marketing, newsletters, publications, annual reports, and promotional materials.
Develop communications demonstrating the impact of programs and services; coordinate media relations, press releases, public announcements, and community awareness campaigns.
Ensure organizational communications are consistent, accurate, accessible, and professional, using digital marketing tools, SEO, analytics, and emerging technologies to expand engagement.
Promote disability-positive, inclusive, accessible, and consumer-directed messaging across communication platforms.
Develop relationships with businesses, corporations, foundations, community organizations, and other stakeholders, and represent the organization at appropriate public forums.
Identify partnerships that enhance visibility, community relationships, and philanthropic support; collaborate with program leadership to promote services, events, and engagement opportunities.
Support community awareness of disability rights, independent living, and cross-disability inclusion.
Participate in organizational strategic planning and leadership initiatives, translating strategic priorities into measurable marketing, communications, and development objectives.
Collaborate with the CEO and senior leadership on organizational growth and financial sustainability; support Board engagement in fundraising and relationship development.
Coordinate marketing and development activities across programs and advise executive leadership on opportunities, visibility, and development strategies.
Plan, coordinate, and evaluate fundraising events, campaigns, and donor engagement activities, including the annual Friends of Independence Breakfast.
Develop sponsorship packages, event budgets, fundraising targets, and post-event evaluations; maintain donor and sponsor relationships through communication, recognition, and engagement.
Evaluate events and campaigns based on net revenue, donor development, participation, and long-term organizational benefit.
Supervise assigned marketing and development personnel and coordinate outside consultants, contractors, and vendors.
Develop and manage departmental budgets, work plans, priorities, performance objectives, and measurable performance indicators.
Prepare quarterly performance reports and evaluate the effectiveness of marketing and fundraising initiatives, recommending improvements.
Maintain accurate records and ensure compliance with applicable fundraising, privacy, financial, and organizational requirements.