Director of Marketing & Business Development

Nebraska Methodist Hospital•Omaha, NE

1d•Onsite

About The Position

Nebraska Methodist College (NMC), located in Omaha, Nebraska, is an accredited, private, not-for-profit nursing and healthcare college established in 1891. With over 1,100 students, NMC offers undergraduate, graduate, and certificate programs in nursing and allied health, fostering a holistic culture of caring and preparing students for impactful careers through service-learning, community-based education, and leadership development. NMC is part of the Nebraska Methodist Health System, which emphasizes a culture called 'The Meaning of Care.' The college encourages applications from qualified individuals representing all backgrounds who identify with its mission. This role serves as the primary driver for institutional business development initiatives and provides strategic oversight for all marketing and communications functions, aiming to expand partnerships, student enrollment pipelines, and revenue-generating opportunities while maintaining a unified brand presence.

Requirements

Master’s Degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related field required.
Minimum of 7-10 years of progressive experience in marketing, business development, or related fields.
At least 3-5 years in a leadership role overseeing teams.
Demonstrated success in developing and implementing growth strategies, partnerships, and marketing campaigns.
Experience in financial budget planning and operations oversight.
Proven ability to lead cross-functional teams and build effective partnerships.
Strong strategic planning, organizational, and project management skills.
Advanced understanding of marketing principles, digital marketing, content management systems, search engine optimization (SEO), and marketing automation tools.
Ability to foster collaboration, value other perspectives, gain support/buy-in, and influence positive outcomes.
Exceptional written and verbal communication skills, including the ability to deliver presentations to large groups.
Strong analytical skills with the ability to interpret data, measure performance, and make informed decisions.
Proficiency with Microsoft Office Suite and familiarity with CRM and marketing technology platforms.

Nice To Haves

Higher education and/or healthcare industry experience strongly preferred.
Understanding of healthcare and/or higher education industry trends, challenges, and opportunities.

Responsibilities

Serve as the senior leader responsible for marketing, communications, and business development strategies for the College.
Develop, implement, and measure integrated plans that promote the College’s mission, programs, and partnerships while driving enrollment and revenue growth.
Collaborate with senior leadership, academic programs, enrollment teams, and community stakeholders to ensure cohesive messaging and market positioning.
Direct core sales and partnership development strategies to support new business opportunities.
Guide business development staff in prospecting, qualifying leads, managing the pipeline, and tracking activities within the College CRM.
Utilize healthcare and education industry insights to identify opportunities for new partnerships, program expansion, and revenue diversification.
Oversee the development of effective financial models and operational best practices to support sustainable growth.
Provide strategic oversight for all marketing and communications efforts, ensuring consistent and impactful brand representation.
Guide the development of marketing campaigns, digital content, advertising, public relations, and internal communications to support enrollment, retention, and institutional awareness.
Ensure alignment between marketing activities and business development initiatives to maximize lead generation, engagement, and partnership visibility.
Analyze marketing, communications, and business development data to assess performance, measure ROI, drive strategic decisions and promote continuous improvement.
Track and report on performance growth efforts, using insights to refine approaches and maximize outcomes.
Stay current on industry trends, best practices, and emerging technologies to ensure the College remains competitive and innovative.
Foster effective collaboration between internal departments, including admissions, academic affairs, student engagement, and professional development.
Represent the College to external audiences, partners, and stakeholders, serving as a key ambassador for institutional growth and reputation.
Collaborate with leadership to guide public relations initiatives, faculty thought leadership opportunities, and community engagement efforts.