Student Marketing Director - Gonzaga University

Follett Higher Education•Spokane, WA

15h

About The Position

The Student Marketing Director leads local marketing tactics for the Gonzaga University campus store, using in-store and social media efforts to drive traffic, awareness, and sales. The role creates and manages social content, executes social media guidance and campaigns, develops local marketing plans and events, and works with university and store partners to promote initiatives. The position is primarily based in the store, with optional remote work opportunities during school breaks such as spring and summer break.

Requirements

Must be enrolled as a student at the university where the position is offered.
Must be a sophomore or junior.
Must be able to work 20 hours per week.
Creative thinker with an eye for engaging content.
Ability to work in a fast-paced, dynamic, entrepreneurial environment.
Current knowledge of social media trends, algorithms, and best practices.
Self-starter who takes initiative.
Excellent verbal and written communication skills.
Excellent organizational skills and attention to detail.
Ability to create and present reports evaluating performance and enabling leadership to track results.
Ability to manage and work within an assigned local budget.
Proficiency in Microsoft Office Suite.
Some evening and weekend work is required to oversee events and complete projects based on business needs.
Ability to sit, stand, walk, lift, carry, push, and pull, and handle conventional computer hardware and office supplies.

Nice To Haves

Background in Canva Pro and CapCut Pro.

Responsibilities

Adapt social media strategies to build brand awareness and drive in-store and online traffic across platforms including Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, and LinkedIn.
Execute guidance provided by the Senior Social Media Manager.
Create regular, original, on-brand social media content, including copy, storytelling, video, live streams, and photography.
Use the team content calendar and submit content for approval at least one week in advance.
Grow audiences on social media platforms using promotions, contests, partnerships, and other tactics.
Review performance metrics and trends weekly to improve content.
Collaborate with other Student Marketing Directors, influencers, athletes, and administrators on social media content.
Meet regularly with the Senior Social Media Manager regarding campaigns and social media best practices.
Respond to customer service inquiries on social media and through the website.
Engage university administrators to support and drive traffic to the Campus Store.
Develop a local marketing calendar and execution plan incorporating campus events and activities during non-key-event weeks.
Track marketing tactics and execution for campaigns, store events, and local initiatives.
Coordinate with the in-house creative and production team to develop local marketing collateral.
Build relationships with university contacts in marketing, admissions, alumni, athletics, and other areas to support local initiatives and commissionable sales.
Discuss local strategy and execution with OTC marketing partners.
Meet regularly with the Campus Store Director/Manager regarding the local marketing calendar.
Create and activate in-store events and manage marketing operations to increase store traffic during non-event periods, including NIL opportunities and scavenger hunts.
Support national marketing initiatives at the store level.
Maintain in-store signage, online images, and EDU compliance.
Perform other duties as assigned.