Marketing Director Jobs

About The Position

Requirements

• Bachelor’s degree required
• 10+ years of progressive experience in marketing, brand management, or customer engagement, with significant leadership responsibility.
• Demonstrated success leading integrated marketing for major consumer brands, ideally within financial services or credit card marketing.
• Proven ability to build and lead high-performing teams in a matrixed organization.
• Strategic, proactive, and results-driven approach to marketing leadership.
• Expertise in managing complex, multi-channel marketing initiatives and agency relationships.
• Exceptional communication, presentation, and stakeholder management skills.
• Keen aptitude for collaboration and proactively reaching across lines of business to drive cohesive strategy
• Advanced analytical skills, with a track record of leveraging data to inform strategy and drive business outcomes.
• Ability to thrive in a fast-paced environment with competing priorities and high expectations.
• Meticulous attention to detail, strong organizational skills, and a commitment to excellence.

Nice To Haves

• MBA or advanced degree strongly preferred.
• Deep experience in financial services or credit card marketing.
• Background in agency management, creative leadership, messaging development and brand strategy.
• Expertise in customer engagement and loyalty strategies.
• Experience presenting to executive leadership and influencing senior stakeholders.

Responsibilities

• Provide strategic leadership for the integrated marketing of the Freedom & Slate portfolio, setting vision, priorities and messaging strategies to achieve business objectives.
• Oversee the planning, launch, and management of large-scale, multi-channel marketing campaigns for Freedom & Slate cardmembers.
• Lead and mentor a team of senior marketers, fostering a culture of innovation, accountability, and continuous improvement.
• Direct agency partners in the development of creative assets, messaging, and brand positioning.
• Build and maintain strong partnerships with Brand, Media, Social, PR and Events teams to ensure alignment and maximize impact.
• Collaborate with Analytics, Product, Finance, Legal, and other key stakeholders to develop robust business cases and inform marketing strategies.
• Design and optimize channel roadmaps for growth, efficiency, and customer engagement.
• Champion a test-and-learn agenda, leveraging data-driven insights to refine marketing tactics and drive continuous improvement.
• Monitor campaign performance, analyze key metrics, and translate insights into actionable recommendations.
• Present strategies, business cases, and results to executive leadership, influencing decision-making at the highest levels.
• Oversee resource allocation and project prioritization to ensure timely and effective execution of marketing initiatives.
• Ensure all marketing activities are aligned with brand standards, regulatory requirements, and business goals.