Director, Marketing Cloud Architecture

Salesforce•Washington, DC

4d•$171,200 - $273,000

About The Position

The Director, Marketing Cloud Architecture is a leadership role within Salesforce’s Success Architect team in Cloud Success. The role sets the strategic direction and operating cadence for the Success Architect function, overseeing capacity planning and resource alignment across Marketing Cloud initiatives and high-impact customer engagements. The director balances priorities and workload to support effective delivery, quality, and team sustainability. The position leads a high-performing technical team that connects Cloud Success Group Field, Go-To-Market teams, Product, and Technology stakeholders. The team provides architectural thought leadership, field enablement, and technical strategy guidance for complex Salesforce products and customer solutions. The director is responsible for developing team capabilities and delivering consultative engagements that support strategic customers’ product adoption, technical health, and business outcomes. The role also represents customer perspectives internally and scales expertise through assets, playbooks, and enablement for field teams, partners, and customers.

Requirements

10+ years of experience in Customer Success, Solution Architecture, Technical Consulting, or related fields.
5+ years of people management or leadership experience, including managing high-performing technical teams.
Proven knowledge and experience working within Marketing Cloud.
Proven experience managing capacity and resource planning across complex portfolios or customer engagements.
Demonstrated success driving cross-functional alignment with Product, Sales, Services, and Engineering teams.
Experience leading high-priority initiatives or programs with executive visibility and business-critical outcomes.
Strong technical knowledge of Salesforce products and platform, including features, capabilities, best practices, deployment, and the Salesforce ecosystem.
Strong analytical and operational abilities, particularly around team performance, prioritization, and efficiency.
Strong written and verbal communication skills, including the ability to explain complex technical ideas and business strategy clearly and concisely.
Strong presentation skills and confidence representing the team and its strategy in executive forums and customer engagements.
Ability to manage schedules, shifts, and capacity planning, and to use data to advocate for resources or process changes.
Skill in engaging and aligning senior leaders across Product, Engineering, Sales, Services, and Success.
Understanding of enterprise-grade systems, Salesforce cloud platforms, integrations, and scalable architecture patterns.
Experience leading and growing high-performing technical teams, with a focus on coaching, upskilling, and succession planning.
Strong collaboration and negotiation skills in a matrixed environment.
Ability to represent technical concepts and product vision to field, partner, customer, and executive audiences.
Knowledge of how to translate complex solutions into actionable guidance and enablement content.

Nice To Haves

Familiarity with Salesforce products, capabilities, and customer success methodology.
Familiarity with well-architected standards and best practices.

Responsibilities

Set the strategic direction and operational cadence of the Success Architect function.
Oversee team capacity across strategic workstreams and balance high-priority requests with long-term planning to deploy expertise efficiently and deliver on time.
Serve as an executive liaison with senior leaders across Product, Technology, TMP, Alliances, and CSG to align priorities, messaging, and delivery expectations.
Manage operational orchestration, including workload management, triage, escalation protocols, and efforts to prevent burnout.
Lead strategic collaboration and functional alignment, trend analysis, initiative execution, and content stress-testing.
Recruit, hire, and onboard a diverse team of technical resources; mentor team members in effective context-switching.
Manage intake and execution of Success Architect engagements that improve technical health and drive success for Salesforce Signature customers.
Assess and evolve team capabilities, including targeted skill development, succession planning, and onboarding programs.
Build deep relationships with strategic customers and deliver tailored consultative engagements that drive product adoption and business outcomes.
Represent the voice of the customer in internal forums and surface insights and trends to influence product direction and customer success strategy.
Develop assets, playbooks, and enablement paths to scale expertise across CSG, partner teams, field teams, and customers.