Director of Marketing

Center for Responsive Schools • Turners Falls, MA

23d • Onsite

About The Position

The Director of Marketing plans and executes marketing, advertising, and promotional campaigns from end to end. The role develops advertising strategy and oversees execution across paid social and search, including budget setting and monitoring, campaign performance, and optimization across platforms such as Meta, Google, YouTube, Amazon, and LinkedIn. Its primary goals are to achieve sales, leads, and engagement targets, maximize return on ad spend (ROAS), and align advertising operations with broader business objectives. The Director is the lead administrator for Google and Meta ads, HubSpot, and Amazon Vendor Central. This is an onsite, non-entry-level position.

The Director develops and evaluates marketing plans across online and offline channels, conducts market and campaign research, manages budgets and marketing assets, and ensures brand consistency and quality across print and digital materials. The role works closely with the CEO, CFO, sales, publishing, programs, business development, the website administrator, and other organizational leaders. It directs website design and content, SEO and paid search efforts, e-commerce development, media relations, and the use of AI in marketing.

The position leads and develops the marketing team and oversees cross-functional teams as needed. It also administers Amazon Vendor Central and reseller relationships, focusing on profitable sales growth, advertising budgets, digital shelf optimization, and commercial terms. The Director represents CRS professionally, assists the CEO with materials and reports, and performs other duties as assigned.

Requirements

• At least 3 years of progressive experience relevant to advancement toward a CMO position.
• Master’s degree in marketing, communication, education, or a similar field.
• Three years of active, hands-on experience managing pay-per-click (PPC) campaigns.
• Strong data analysis skills, including the ability to interpret click-through rates, conversion rates, and performance trends and make informed adjustments.
• Technical platform knowledge combined with copywriting ability.
• Ability to communicate comfortably with professionals at multiple organizational levels.
• Ability to lead and grow a high-performing marketing team.
• Ability to operate at both tactical and strategic levels, oversee teams, collaborate with colleagues, and follow social media and AI marketing trends.
• High accountability and goal orientation, with flexibility and creativity under pressure.
• Strong leadership skills and ability to hire, train, and motivate team members.
• Regular, reliable, and prompt attendance.
• Keep informed about developments in communications, marketing, advertising, and education.
• Consistently professional, cooperative, and collegial conduct, including maturity, composure, transparency, reliability, integrity, and trustworthiness.
• Care for and commitment to CRS’s mission, vision, and direction.

Nice To Haves

• Proficient knowledge of HubSpot is preferred.
• Familiarity with Salesforce, WordPress, and WooCommerce is a plus.
• Experience communicating with multiple educational professional audiences is preferred.

Responsibilities

• Plan, design, implement, and project-manage marketing campaign strategy across online and offline channels.
• Work with sales, publishing, programs, business development, and organizational leaders to establish strategy and deliver goal-driven campaigns.
• Develop campaigns for target audiences and monitor, evaluate, and adjust ongoing campaigns based on research, data, and feedback.
• Collaborate with the CEO and CFO to establish campaign budgets and allocate funds across digital, social, print, and paid advertising channels.
• Ensure campaigns have distinct identities, align with the core brand, and have clear goals and expected returns on investment.
• Research target demographics and market trends, select appropriate platforms, and report campaign results with ROI insights.
• Lead production of catalogues and other print and digital sales materials, ensuring editorial and design accuracy, consistency, and internal review.
• Oversee curation and management of marketing assets and enforce brand guidelines and quality controls across media.
• Design and oversee a marketing asset management system and processes for storing, organizing, approving, distributing, tracking, optimizing, and sharing assets throughout their lifecycle.
• Establish asset metadata, naming conventions, folder structures, user permissions, security controls, and platform access tiers; ensure users understand and use the system correctly.
• Guide the marketing team in using AI for bidding, audience targeting, creative asset generation, campaign pacing, and ROAS optimization.
• Apply knowledge of first-party data, lookalike modeling, audience segmentation, Google Performance Max, and Meta Advantage+; align AI-generated advertising promises with relevant website experiences.
• Work with the CEO and website administrator to direct corporate website design, launch, updates, content, and navigation.
• Oversee website SEO, page design, navigation, taxonomy, and content organization.
• Work with the website administrator, finance, and organizational leaders to plan and optimize Google paid search campaigns.
• Collaborate with the CEO and CFO on website e-commerce functions, content development, and design.
• Oversee media relations, maintain a regular press release schedule, and provide tools for customers to prepare their own press releases.
• Guide, support, motivate, train, and provide feedback to team members; set clear outcomes, develop skills, maintain morale, and resolve conflicts.
• Oversee cross-functional teams and collaborate with publishing and programs on asset creation and print and digital product development, including social media photography and videography.
• Administer Amazon Vendor Central and reseller relationships, manage advertising budgets, optimize A+ Content, negotiate terms such as co-op fees and margins, and support profitable sales growth.
• Plan, develop, implement, and monitor the marketing department’s annual budget.
• Represent CRS positively and professionally with clients, vendors, and the community.
• Assist the CEO with preparation of materials and reports and perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Director