Director of Marketing

Soko Glam • Brooklyn, NY

1d • Hybrid

About The Position

Soko Glam is hiring a Director of Marketing to lead the company’s marketing strategy and team. This is a hands-on leadership role at a small, founder-led Brooklyn company that helped introduce Korean beauty to U.S. consumers. The Director will shape the marketing plan and calendar, lead the campaign marketing lead, and own growth-driving channels including email and SMS, retention, creators, and paid media. The role is measured on business results, with a performance bonus tied to Soko Glam’s DTC profit.

The Director will develop customer journeys that encourage repeat purchases, grow a sales-driving creator community, set paid media priorities and budgets across Meta, Google, and TikTok, and acquire new customers profitably. They will report on performance and investment opportunities weekly; hire and manage specialists in influencer relations, paid media, and design; and partner with the founders, merchandising team, and brands on launches and campaigns. The role is based in the New York City area and requires working from the Brooklyn office four days per week.

In the first 90 days, success means meaningfully increasing email and SMS revenue compared with both the prior 90 days and the same period last year, growing the number of creators actively sharing and selling Soko Glam, and establishing a prioritized annual growth plan with channel targets. Compensation includes a base salary of $150,000–$165,000 and an uncapped annual performance bonus tied to DTC profit. A full benefits package is offered, with details provided during interviews.

Requirements

• At least 8 years of marketing experience.
• At least 3 years leading a team or marketing function.
• At least 2 years at a beauty, skincare, or personal care brand.
• Personal ownership of email and SMS strategy for a DTC or e-commerce brand, including flows, segmentation, and revenue results.
• Hands-on experience building or scaling a creator, influencer, or affiliate program that drives sales.
• Experience managing paid media budgets and directing agencies or contractors.
• Ability to use and explain metrics including profit margin, customer acquisition cost, lifetime value, and return on ad spend, and to show how decisions affected them.
• A builder’s mindset and willingness to set strategy and execute work on a small team.
• Based in the New York City area and able to work from the Brooklyn office four days per week.

Nice To Haves

• Knowledge of the K-beauty category.
• Experience with Shopify, Klaviyo, Attentive, and ShopMy or similar creator platforms.
• Comfort using AI tools to work more efficiently on content, analysis, and testing.

Responsibilities

• Shape the marketing strategy, plan, and calendar, and lead the team responsible for executing them.
• Partner with the campaign marketing lead on campaigns, social media, and creative.
• Own email and SMS strategy and results, grow the channels’ share of revenue, and lead the in-house email specialist.
• Build and optimize welcome, post-purchase, replenishment, and win-back customer journeys.
• Recruit creators, help them drive sales, and ensure the creator program delivers value for creators and Soko Glam.
• Set paid media channel priorities and budgets across Meta, Google, and TikTok; direct the paid media contractor and monitor return on spend.
• Acquire new customers profitably.
• Provide a clear weekly report on performance and recommend where to invest next.
• Hire and manage specialists in influencer relations, paid media, and design.
• Partner with founders, the merchandising team, and brands on launches and campaigns.

Benefits

• Uncapped annual performance bonus tied to Soko Glam’s DTC profit; it targets 10% of base salary and grows as results exceed plan.
• Full benefits package, with details shared during the interview process.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed