Director of Marketing

SPCA of Greater Cincinnati•Symmes Township, OH

3d•$80,000 - $90,000

About The Position

The Director of Marketing leads SPCA Cincinnati’s brand and marketing strategy. This is a hands-on leadership role that develops the plan, leads the marketing team and resources, and also carries out marketing work. The position supports the organization’s growth, expanding services, and multiple locations to help more animals find homes, increase use of SPCA services, and encourage community involvement. The Director develops and executes marketing strategy, sets annual priorities and performance goals, and manages the marketing budget. The role oversees brand direction and standards, digital marketing and paid media, fundraising and program marketing, media relations and crisis communications, storytelling, internal communications, and marketing team operations. The Director tracks campaign performance and ROI and regularly reports progress and results to the President and CEO. Work is primarily performed in an office business setting, with off-site work for special events. The position may involve a high-noise environment and potential exposure to animal bites and scratches. It requires occasional lifting, frequent walking, standing, bending, and stooping, and periodically driving an SPCA vehicle. Extended hours may be required, and availability away from the shelter may be required as directed by management.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
7–10 years of marketing experience, including strategy and budget ownership.
Experience with brand strategy and paid media.
Experience leading a team and managing agencies or vendors.
Strong project management skills and the ability to manage several priorities at once in a lean, fast-moving team.
Comfort working at both the strategy and hands-on levels.
Strong analytical skills and the ability to turn data into decisions.
Excellent written and verbal communication.
Ability to sit in place for 2 to 3 hours at a time.
Ability to lift up to 35 pounds occasionally, with reasonable accommodations.
Ability to walk, stand, bend, and stoop frequently.
Ability to periodically drive an SPCA vehicle to perform duties.
May be required to maintain availability when away from the shelter as directed by management.
Ability to work extended hours as needed.

Nice To Haves

Nonprofit experience, including fundraising content development.

Responsibilities

Develop and execute a marketing strategy supporting organizational growth, expanding services, multiple locations, and long-term goals.
Drive measurable results in adoptions, service use, fundraising participation, event attendance, and community engagement.
Set annual priorities and performance goals and manage the marketing budget.
Maintain a cohesive SPCA Cincinnati identity across locations, programs, and services.
Guide brand direction, visual identity, and core messaging; establish and maintain brand standards and guidelines.
Give final approval to new and major campaigns and oversee approval of marketing materials.
Lead website strategy, SEO, email marketing, digital advertising, and audience development.
Own paid media strategy and budget.
Lead social media strategy and reporting in partnership with the Social Media Manager.
Use analytics to guide decisions and improve results.
Support Fund Development, which owns fundraising strategy and donor relationships, by leading marketing for fundraising campaigns, donor communications, and events.
Plan and lead marketing for a future capital campaign.
Promote SPCA services and program opportunities.
Lead proactive media outreach and build relationships with media contacts.
Support the CEO, who serves as spokesperson, with messaging for announcements and media opportunities.
Serve as a designated spokesperson for television, radio, and other media appearances as assigned, including when the CEO is unavailable.
Develop crisis communications protocols and coordinate responses with leadership.
Share stories about animals, staff, programs, and impact across channels.
Strengthen employee communications to keep the team informed and connected.
Build and lead an effective marketing function, including staff, contractors, vendors, and workflows.
Lead the Social Media Manager and other Marketing team members.
Select and manage outside agencies, consultants, and vendors.
Partner with other departments to maintain marketing consistency across the organization.
Work independently and provide regular updates to the CEO.
Track marketing results, campaign performance, and ROI against clear goals.
Regularly report marketing progress and results to the CEO.
Perform other duties as assigned.