Director of Marketing

Mi-T-M Corporation • Peosta, IA

13h

About The Position

The Director of Marketing is a visionary leader responsible for elevating the Mi-T-M brand, accelerating demand, and bringing the organization’s marketing disciplines together into a cohesive, high-performing department. The role translates business objectives into marketing plans, KPIs, and measurable initiatives, and promotes enthusiasm, motivation, and cross-functional alignment across the organization.

The Director owns brand identity, messaging, storytelling, and digital direction; leads demand generation and integrated campaigns; and oversees product positioning, go-to-market planning, launches, and packaging implementation. The role also directs digital strategy and the company’s content management software initiative, builds and manages outside agency partnerships, and applies emerging AI tools to marketing operations, analytics, content, and personalization. The Director leads and develops a multidisciplinary team and manages the department’s operational activities, analytics, campaigns, and budget.

Requirements

• 7–10+ years of progressive marketing leadership experience, ideally in industrial, manufacturing, or omnichannel environments.
• Proven success leading brand, digital, product, and channel marketing teams.
• Strong understanding of dealer networks, distributor models, and field-sales dynamics.
• Demonstrated ability to build integrated go-to-market plans and manage complex product launches.
• Experience with content management systems, digital platforms, and agency partnerships.
• Exceptional communication, leadership, and cross-functional collaboration skills.
• Experience with retail packaging, point-of-purchase signage, and planogramming when applicable.
• Creative thinker with a data-driven mindset and strong business acumen.

Responsibilities

• Use legacy thinking and past experience to shape modern marketing direction.
• Translate business objectives into marketing plans, KPIs, and measurable initiatives.
• Lead integrated planning across brand, digital, product, and channel marketing.
• Inspire enthusiasm, alignment, and motivation across departments.
• Own the company’s brand identity, messaging architecture, and storytelling.
• Ensure consistent communication across digital, product, dealer, and corporate channels.
• Drive ideation and set website direction so the digital experience reflects brand strategy.
• Develop demand-generation activities that support product adoption and channel sales.
• Oversee multichannel campaigns that increase awareness, engagement, and conversion.
• Build and manage a network of outside agencies to expand capacity and accelerate execution.
• Use emerging AI tools to modernize operations, support creativity, and accelerate execution.
• Implement AI-driven analytics to improve forecasting, segmentation, and KPI visibility.
• Use AI-powered content generation and optimization tools to scale messaging and storytelling.
• Identify AI automation opportunities in content management, customer insights, search, and digital personalization.
• Guide responsible, strategic adoption of AI technologies aligned with business objectives and brand standards.
• Lead product positioning, demographic messaging, and competitive differentiation.
• Oversee launch planning, go-to-market execution, and cross-functional readiness.
• Manage packaging implementation for commercial and retail uses.
• Ensure product stories are clear, compelling, and aligned with customer needs and market opportunities.
• Direct the company’s content management software initiative and ensure scalable content operations.
• Guide digital strategy across web, email, paid media, SEO, and social.
• Ensure digital experiences are modern, intuitive, and aligned with brand and product priorities.
• Lead, mentor, and develop a multidisciplinary marketing team across brand, digital, product, and channel.
• Build a culture of creativity, accountability, and cross-functional collaboration.
• Develop team capabilities through coaching, training, and clear role expectations.
• Manage operational and administrative activities, including invoices, quoting, purchase and print orders, and ECR reviews.
• Oversee copywriting and proofing.
• Review and report on overall analytics.
• Track corporate campaign performance.
• Manage corporate initiatives such as advertising, partnerships, influencers, sponsorships, email marketing, newsletters, and training modules.
• Manage the overall departmental budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed