Director of Marketing

Rolling Suds Home Office•Brentwood, TN

About The Position

Rolling Suds is seeking a hands-on marketing leader to work directly with the Chief Marketing Officer and lead marketing initiatives for its growing national exterior-cleaning franchise. The Director of Marketing will turn strategy into measurable results across residential, commercial, national accounts, and franchise development, while managing campaigns, vendors, projects, and marketing operations. The role combines strategic leadership with hands-on execution in a lean team, and offers the opportunity to help develop the department’s team and systems as the company grows. The Director will support franchise owners with local marketing strategies, communication, training, and repeatable resources, while strengthening marketing reporting, CRM integrations, automation, and processes. Success includes learning the business and network, taking ownership of projects, independently leading initiatives and vendors, launching campaigns, improving operations, and building resources that help franchise owners succeed. The position reports to the Chief Marketing Officer. It is full-time, offers flexible work-from-home options, and lists annual compensation of $100,000 to $115,000. The franchise is independently owned and operated, and hiring decisions are made by the franchisee.

Requirements

At least 5 years of marketing experience leading campaigns, projects, vendors, or teams.
Strong understanding of paid advertising, SEO, CRM systems, email marketing, and analytics.
Experience overseeing marketing strategy, managing execution, and evaluating performance.
Hands-on marketing experience and ability to step into execution when needed.
Experience managing agencies, vendors, and internal resources.
Understanding of acquisition costs, conversion rates, return on ad spend (ROAS), and revenue attribution.
Strong communication, organization, and problem-solving skills, and a sense of ownership.

Nice To Haves

Franchise marketing experience is strongly preferred, particularly balancing national brand strategy with local franchisee needs.
Experience in multi-location businesses, home services, or B2B lead generation.

Responsibilities

Lead marketing initiatives across residential, commercial, national accounts, and franchise development.
Oversee paid media, SEO, social media, email, and other marketing campaigns.
Evaluate campaign performance using leads, acquisition costs, conversions, and revenue.
Own projects from planning through execution and results.
Manage agencies, technology partners, and other vendors; keep projects moving and hold partners accountable for results.
Coordinate campaigns, creative projects, timelines, and deliverables.
Help franchise owners develop and execute effective local marketing strategies.
Oversee newsletters, marketing updates, and educational content.
Build repeatable campaigns, training, and resources for the franchise network.
Develop scalable solutions to common marketing challenges.
Improve reporting, CRM integrations, automation, and marketing processes.
Manage priorities and keep the marketing department running effectively.
Step into hands-on marketing execution when needed.
Help develop the team and its capabilities as the department grows.