Director of Marketing

CareOne Group • Moorestown Township, NJ

1d • $84,000 - $90,000

About The Position

The Director of Sales and Marketing oversees inquiries, admissions, sales calls, public relations, community events, correspondence, and customer communications at the designated facility, working with administrative, marketing, sales, and admissions staff in accordance with company policies and procedures. The role supports marketing and growth, referral development, occupancy, admissions, staff training, and resident and family experience at Harmony Village at CareOne Stanwick Road in Moorestown, New Jersey.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in sales and marketing and/or a related healthcare field background.

Nice To Haves

• Healthcare work experience.
• Social Work experience.
• Sales and Marketing experience.
• Assisted Living and Skilled Nursing Facility experience.

Responsibilities

• Create and implement the quarterly marketing and growth plan.
• Provide marketing training and expertise to personnel to support quality mix and occupancy.
• Direct completion of at least four external sales calls per day with new and existing referral sources.
• Coordinate internal publicity events and work with Corporate Marketing on event execution.
• Create and implement monthly direct-mail pieces for inquiries and professional referral sources.
• Develop and maintain mailing lists of professional referral sources and inquiries.
• Train department heads on marketing and customer service.
• Develop a tour backup procedure with the Administrator and train backup designees to give tours and handle inquiries.
• Maintain records and results for referral, conversion, and admission activity.
• Work with the Administrator to provide feedback and resolve customer problems.
• Coordinate press releases and public relations activities with area media.
• Coordinate, train, and orient new marketing and sales hires.
• Assist with developing and placing media advertisements and creative materials.
• Serve on community boards and associations, such as the chamber of commerce.
• Establish a process to qualify prospective residents for admission using CareOne's financial and medical criteria.
• Submit and oversee staff marketing, census, and sales reports using company-developed reporting tools.
• Serve on the facility's Quality Assurance committee.
• Work with the Administrator to provide feedback, performance appraisals, and ongoing coaching to marketing staff.
• Oversee pre-admission room checks with the housekeeping Supervisor.
• Notify appropriate staff of incoming admissions before arrival.
• Ensure patients and families are welcomed and settled on admission day.
• Complete sign-in paperwork in a timely manner.

Benefits

• Comprehensive healthcare benefits, including multiple medical plans and pharmacy coverage, Teladoc, multiple dental plans, and a vision plan.
• Health Savings Account, subject to eligibility restrictions.
• Flexible Spending Accounts.
• Voluntary Life and AD&D insurance.
• Short-term and long-term disability plans.
• Hospital indemnity insurance.
• Critical illness insurance.
• Accident insurance.
• Whole life insurance.
• Medicare Employee Assistance.
• Legal plan.
• Commuter benefits.
• 401k retirement plan.
• Employee Assistance Program available to all employees.
• Paid time off, including vacation and sick plans in accordance with state laws.
• Opportunities to advance and grow your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Director