Director of Marketing

Pensacola Christian College•Brent, FL

About The Position

The Director of Marketing (ABS) provides operational leadership for the Abeka Marketing Division. The role directs marketing operations, manages departmental resources, develops team members, and oversees the execution of strategic marketing initiatives. It ensures that projects are completed efficiently, support institutional priorities, and advance enrollment, revenue, brand awareness, and ministry objectives in alignment with organizational goals and standards. The Director leads day-to-day departmental workflows, priorities, personnel, and resource allocation; coaches and develops Marketing Managers and team members; and fosters a collaborative, service-oriented culture focused on accountability, innovation, and continuous improvement. The role translates strategic direction from the Chief Marketing Officer into actionable plans and campaigns, overseeing integrated marketing efforts across channels and audiences while maintaining consistent messaging, branding, and customer experience. The position builds relationships with institutional leaders, ministry departments, and external partners, serving as a marketing advisor to assigned departments and ministries. It evaluates departmental performance, campaign effectiveness, budgets, and operational metrics; identifies and implements improvements; and oversees budgets, reporting, and performance benchmarks to support responsible resource stewardship and measurable results. Ideal candidates must be born-again Christians, dedicated to training young people to serve God, and committed to educating students according to biblical values and to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. The employer reserves the right to fill the role at a higher or lower grade level based on ministry needs. An assessment may be required.

Requirements

Bachelor's degree in Marketing.
At least 5 years of experience in marketing.
Skills in brand management, budget management, change management, cross-functional collaboration, marketing operations, performance management, process improvement, project management, resource management, strategic planning, and team leadership.
Must be a born-again Christian and dedicated to training young people to serve God.
Must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge.
Must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments.

Responsibilities

Direct Marketing Division workflows, priorities, resource allocation, and assigned personnel.
Develop Marketing Managers and team members through coaching, feedback, training, and performance management.
Monitor workload distribution and operational effectiveness to ensure projects are completed efficiently and align with institutional objectives.
Foster a collaborative, service-oriented culture that promotes accountability, innovation, and continuous improvement.
Translate strategic direction from the Chief Marketing Officer into actionable marketing plans and campaigns supporting enrollment growth, revenue objectives, ministry initiatives, and institutional visibility.
Oversee integrated marketing efforts across channels and audiences while ensuring consistency of messaging, branding, and customer experience.
Monitor project progress and adjust plans to achieve organizational goals and deliver marketing initiatives successfully.
Build and maintain relationships with institutional leaders, ministry departments, and external partners.
Provide marketing guidance, recommendations, and communication support to assigned ministries and departments.
Facilitate collaboration among stakeholders so project expectations, timelines, and priorities are understood and achieved.
Analyze departmental performance, campaign effectiveness, budget utilization, and operational metrics to evaluate results and identify improvements.
Develop and implement strategies to improve efficiency, optimize resource allocation, and strengthen marketing outcomes.
Oversee departmental budgets, reporting processes, and performance benchmarks.
Support team members’ professional growth through ongoing evaluation and coaching.