Director of Marketing

Dakota Sioux Casino & Hotel•Watertown, SD

21h•Onsite

About The Position

The Director of Marketing develops and executes long- and short-term marketing strategies to support brand growth, database volume, and revenue and retention goals. The position leads Casino Marketing for Dakota Sioux Casino and Dakota Connection Casino. This position is limited to an 18-month employment term, which concludes at expiration unless otherwise determined.

Requirements

Bachelor of Science degree in Business, Marketing, or a related field.
Five years of experience in casino marketing.
Must be at least 21 years of age.
Strong computer skills, including word processing, databases, and spreadsheets, with the ability to demonstrate proficiency.
Strong project management skills.
Highly organized and able to adapt quickly to changing priorities.
Excellent written, verbal, and interpersonal communication skills.
Accurate and detail-oriented, with excellent problem-solving skills.
Experience in public speaking.
Leadership qualities and ability to serve internal and external customers.
Ability to manage departmental budgets and control labor and expenses.
Ability to maintain a high level of confidentiality.
Ability to independently manage multiple tasks professionally and maintain a professional demeanor.
Knowledge of booking entertainment and thorough knowledge of ticket office operations and procedures.
Must pass a pre-employment drug test and background investigation to secure a gaming license, and successfully complete a 90-day introductory period.
Must have dependable transportation, maintain a valid driver's license, and be insurable under the company's policy throughout employment.
Must be flexible with work schedule and willing to work any hours or shift as assigned according to business needs.

Nice To Haves

Knowledge of casino and Tribal gaming regulations to ensure compliance in areas of responsibility.

Responsibilities

Develop strategic and tactical marketing plans for Database Marketing, Promotions, Advertising, and Public Relations.
Coordinate operational details and the elements needed to execute profitable, exciting, and memorable programs.
Research and develop new marketing areas to attract new players and increase revenue and profitability.
Analyze the Rewards Club database and develop and execute Direct Mail activities, coordinating direct mail operations with advertising agencies.
Evaluate player activity and promotion effectiveness; recommend alternatives to increase participation and levels of play.
Prepare, maintain, and follow departmental budgets and forecasts for promotions, Rewards Club, special events, advertising, and database marketing.
Compile and manage the annual budget and periodic forecasts.
Coordinate implementation of marketing policies, procedures, and programs.
Communicate programs to internal and external guests as appropriate.
Ensure compliance with Dakota Connection, Dakota Sioux, and Tribal gaming rules and regulations within areas of responsibility.
Maintain knowledge of gaming machines, player-tracking systems, and promotions relating to those systems.
Promote positive public and Team Member relations.
Hire, retain, promote, evaluate, train, discipline, and terminate employees, with concurrence of the General Manager and Director of Human Resources.
Follow the safety rules and regulations of Dakota Connection, Dakota Sioux, and the Marketing department.
Oversee special events, including scheduling, promotion, and analysis.
Assist with booking entertainment and oversee ticket sales, processing related buyer requests, and monitoring problems.