Director of Marketing

Smokeball - Legal Software • Chicago, IL

1d • $170,000 - $190,000 • Hybrid

About The Position

Smokeball is seeking a creative, strategic, hands-on Director of Marketing to increase awareness of its AI, accelerate customer acquisition, and support the company’s next phase of growth. The role leads the marketing function’s strategy and execution across digital channels, traditional media, events, and customer lifecycle programs. The Director will work with Product Marketing, Product, and global marketing teams to develop campaigns and turn marketing investment into measurable business growth. This is a builder role with autonomy to engage agencies, establish the team as the organization grows, and contribute directly to execution. The position is hybrid and based in Smokeball’s Chicago, Illinois office. Chicagoland employees are required to work in the office on Wednesdays and Thursdays.

Requirements

• Significant marketing experience, ideally in high-growth SaaS, technology, or product-led businesses, with success executing integrated marketing programs.
• A builder’s mentality and comfort creating processes, teams, and playbooks.
• Strong digital marketing expertise, including paid acquisition, campaign management, funnel optimization, and marketing automation.
• Analytical ability to build and interpret dashboards, understand customer cohorts, and evaluate attribution.
• Experience with product-led growth and customer lifecycle marketing.
• Excellent communication and storytelling skills, including creating compelling messaging for distinct customer segments.
• Experience managing marketing budgets, agencies, external partners, and cross-functional initiatives.
• Ability to recruit, mentor, and grow a team, and willingness to execute personally when needed.
• Comfort with ambiguity, moving quickly, and taking ownership of outcomes.

Nice To Haves

• Experience launching a new product or brand in a new market.
• Background in legal tech, professional services, or marketing to legal professionals.
• Experience with legal industry events, associations, or sponsorships.
• Experience working with global or parent company marketing teams.

Responsibilities

• Develop and execute integrated marketing plans to build brand awareness, drive customer acquisition, and support product-led growth.
• Identify, test, and optimize digital and traditional channels, including paid search, social advertising, industry publications, and email.
• Partner with Product Marketing to translate positioning into campaigns and test messaging for ideal customer profiles.
• Build lifecycle programs supporting acquisition, onboarding, engagement, conversion, and retention.
• Create dashboards and reporting frameworks to track channel performance, acquisition costs, conversion funnels, and marketing ROI.
• Lead events and industry marketing, including conferences, sponsorships, and webinars, in partnership with the parent company’s events team.
• Collaborate with leadership and partners on joint marketing initiatives that expand reach in the legal industry.
• Manage marketing budgets, select and manage agencies, and recruit and lead a high-performing team as the organization scales.
• Foster continuous testing and use customer insights and data to determine where to invest and what to change.

Benefits

• 20 vacation days, three reboot days, birthday off, volunteer time, and other time off.
• Medical, dental, and vision coverage.
• 401(k) match.
• Monthly wellness stipend.
• Parental leave.
• Office lunch and snacks.
• Company swag.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed