Director, AI Solution and Industry Marketing
About The Position
Blue Yonder is seeking a Director of AI Marketing to define, elevate, and commercialize its AI narrative across the market. The role bridges advanced technology and business outcomes by developing a deep understanding of Blue Yonder's AI architecture, models, and roadmap, then translating that expertise into positioning, messaging, thought leadership, and go-to-market strategies for executives, analysts, customers, and prospects. The Director owns Blue Yonder's enterprise AI positioning and messaging framework, ensuring technical credibility, commercial relevance, and market differentiation across customer-facing channels. The role works closely with Product Management, Engineering, Data Science, AI leadership, Product Marketing, Industry Marketing, Sales, Customer Success, Analyst Relations, Security, Legal, and Corporate Communications. The position is based in Dallas, Texas, with a hybrid workplace arrangement. Success includes establishing an enterprise-standard AI messaging framework, building trusted cross-functional partnerships, enabling differentiated positioning across customer-facing channels, and strengthening Blue Yonder's reputation in AI-powered supply chain and retail transformation.
Requirements
- At least 8 years of experience in enterprise software marketing, including Product Marketing, Solution Marketing, Technical Marketing, or related disciplines.
- Demonstrated success translating complex technical concepts into compelling business value propositions and market narratives.
- Experience partnering with Product Management, Engineering, Data Science, or AI organizations.
- Strong executive communication and storytelling skills, including experience creating content for senior leadership audiences.
- Proven ability to lead cross-functional initiatives across marketing, product, sales, analyst relations, and corporate communications.
- Exceptional written, verbal, and presentation skills.
Nice To Haves
- Experience marketing AI, machine learning, data platforms, analytics, automation, or enterprise software technologies.
- Supply chain, retail, logistics, manufacturing, or commerce software experience.
- Experience supporting analyst relations programs and executive thought leadership.
- MBA or advanced degree in Business, Marketing, Computer Science, Engineering, or a related field.
Responsibilities
- Define and evolve positioning, messaging, and value propositions for predictive, generative, and agentic AI capabilities.
- Develop a cohesive narrative explaining how Blue Yonder's AI approach creates differentiated business outcomes for customers.
- Establish and maintain consistent AI messaging standards across corporate, product, industry, and sales communications.
- Build working expertise in Blue Yonder's AI ecosystem, including orchestration frameworks, model development approaches, autonomous workflows, and solution-specific AI capabilities.
- Partner with Product Management, Engineering, Data Science, and AI leadership to understand roadmap priorities and emerging innovations.
- Serve as the marketing authority on AI strategy and market-facing technical storytelling.
- Partner with Product Marketing, Industry Marketing, Sales, and Customer Success to bring AI innovations to market.
- Support AI capability launches with differentiated messaging, customer value frameworks, sales plays, and commercialization strategies.
- Tailor AI narratives to key industries, buyer personas, and executive stakeholders.
- Develop executive presentations, keynote content, briefing materials, and thought leadership programs focused on AI innovation.
- Partner with Analyst Relations to shape perception with Gartner, IDC, Nucleus Research, and other industry influencers.
- Represent marketing in cross-functional discussions about AI strategy, market trends, and competitive positioning.
- Enable sales, solution consulting, and marketing teams with AI messaging, competitive intelligence, proof points, and customer stories.
- Create scalable assets and frameworks that help revenue teams articulate Blue Yonder's AI differentiation.
- Establish feedback mechanisms to improve messaging based on customer and field input.
- Monitor AI developments across supply chain, retail, SaaS, and enterprise software markets.
- Assess competitors' AI positioning and identify opportunities to strengthen Blue Yonder's market position.
- Translate market trends into actionable messaging and strategic recommendations for leadership.
- Partner with Product, Security, Legal, and Corporate Communications to ensure AI claims are accurate, credible, and defensible.
- Establish governance and review processes for externally communicated AI capabilities and customer outcomes.
- Ensure AI messaging appropriately addresses transparency, oversight, data privacy, security, and responsible AI principles.
- Define and track metrics for AI messaging adoption, sales effectiveness, analyst engagement, launch readiness, and market impact.
- Continuously optimize positioning based on performance, customer feedback, and market evolution.
Benefits
- Comprehensive medical, dental, and vision coverage.
- 401(k) with matching.
- Flexible time off.
- Corporate fitness program.
- Voluntary benefits, including legal plans, accident and hospital indemnity coverage, and pet insurance.
- Eligibility to participate in either an annual performance bonus or commission program, determined by the nature of the position.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
