Marketing & Communications Director

Border Bank•Coon Rapids, MN

22d

About The Position

Border Bank is seeking a Marketing & Communications Director to lead the Bank’s enterprise-wide marketing, communications, and brand strategy in alignment with business objectives, revenue growth, and market expansion. The position reports to the Chief Executive Officer and is a member of the strategic leadership team, partnering with the CEO, Market Presidents, and business line leaders. The Director will build a scalable, data-driven marketing and communications function to support the Bank’s growth toward and beyond $1 billion in assets. The role leads performance-based product marketing, banker enablement, brand and reputation management, external and internal communications, customer and employee engagement, and market-level marketing execution. It is accountable for maintaining brand consistency, improving campaign effectiveness, and demonstrating measurable business impact while ensuring alignment with banking regulations, enterprise risk management, and governance requirements. The position also manages the enterprise marketing and communications budget and resources, builds and develops a high-performing team, oversees agency and vendor relationships, and represents the Bank in the community and industry. The role may be based at any current Border Bank location in Fargo, North Dakota, or Badger, Baudette, Clearbrook, Coon Rapids, Greenbush, International Falls, Middle River, Roseau, or Thief River Falls, Minnesota.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
Ten or more years of progressive marketing or communications experience, including significant leadership responsibility.
Demonstrated success developing and executing marketing strategies that produce measurable business results, including revenue growth, customer acquisition, retention, engagement, or relationship expansion.
Experience partnering closely with executive leadership, market leaders, and cross-functional teams.
Experience leading strategic planning and hands-on execution across multiple markets, business lines, or customer segments.
Demonstrated ability to build and lead a high-performing marketing and communications team.
Experience managing enterprise budgets, agencies, vendors, marketing technology, and integrated campaigns.
Strong written, verbal, presentation, and executive communication skills.
Experience using marketing analytics, customer segmentation, digital platforms, and performance reporting to guide decisions and demonstrate results.

Nice To Haves

Experience in banking or financial services.

Responsibilities

Develop and lead an enterprise-wide marketing and communications strategy aligned with the Bank’s strategic plan and growth objectives.
Advise executive leadership and Market Presidents on market growth opportunities, competitive positioning, and customer engagement strategies.
Translate business goals into marketing plans with KPIs tied to revenue, customer acquisition, retention, and brand equity.
Lead annual and multi-year marketing planning, budgeting, and performance tracking.
Align marketing and communications strategies with enterprise risk management, regulatory expectations, and banking governance frameworks.
Partner with Compliance, Legal, and Risk teams to identify and mitigate marketing, advertising, and reputational risks.
Promote integrity, transparency, and accountability through communication and leadership.
Drive performance-based marketing across product lines, focusing on measurable return on investment.
Partner with business line leaders to create targeted campaigns that generate leads, increase product penetration, and grow wallet share.
Use analytics, segmentation, and marketing technology to support data-driven decisions and optimize campaign performance.
Ensure product marketing, campaigns, and disclosures comply with applicable banking regulations and internal policies.
Collaborate with Market Presidents and frontline teams on localized marketing strategies reflecting local opportunities and competitive dynamics.
Equip bankers with tools, insights, and campaigns that support relationship growth, cross-selling, and customer engagement.
Partner with Market Presidents and the Customer Experience leader to optimize the customer journey and improve engagement, loyalty, and growth.
Align corporate marketing initiatives with execution at the market level and monitor adherence to approved messaging, disclosures, and campaign usage.
Oversee external communications, public relations, community engagement, and reputation management.
Lead brand strategy and communications planning and execution to strengthen awareness, differentiation, and trust.
Align marketing and internal communications with the Bank’s culture, values, and Cultivate Experience Playbook.
Lead internal communications that support employee engagement, cultural alignment, understanding of strategic priorities, regulatory awareness, and organizational alignment.
Ensure internal and external communications reflect Bank values, maintain brand consistency, meet compliance obligations, and promote ethical conduct and positive customer experiences.
Develop and manage the enterprise marketing and communications budget, including advertising, sponsorships, events, and community investments.
Allocate resources to maximize ROI and support priority growth initiatives.
Build, lead, and develop a high-performing marketing and communications team.
Foster accountability, innovation, compliance awareness, and disciplined execution within the team.
Ensure team members follow governance processes, approval protocols, and regulatory expectations.
Manage internal resources and external partners and agencies to deliver high-quality, cost-effective outcomes.
Contribute to Bank strategy and decision-making as an active member of the strategic leadership team.
Represent the Bank in the community and industry, supporting relationship development and brand visibility.
Lead or support special strategic initiatives assigned by the CEO.

Benefits

Paid time off and paid holidays
Paid parental leave and childbirth recovery leave
Health, dental, and vision insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
401(k) with employer match
Bank-paid life insurance and long-term disability
Supplemental insurance options, including accidental injury, heart and stroke, cancer, intensive care, hospital indemnity, critical illness, life, and short-term disability insurance
Employee Assistance Program (EAP)
Wellness dollars
Civic and recreational benefit
Education assistance