Director, Paid Marketing - Subscription (US Remote)

DuckDuckGo

7d•$243,800 - $243,800•Remote

About The Position

DuckDuckGo is seeking a Director, Paid Marketing to join its Marketing & Communications team. This strategic leader will build and scale a profitable paid subscriber acquisition program and related projects. Working closely with marketing, product, design, user insights, data science, and finance teams, the Director will own KPI development, campaign strategy, budget and resource allocation, and performance measurement. The role leads strategic roadmapping, prioritizes high-impact projects, resources cross-functional teams, and ensures marketing performance is measured with a high degree of confidence. The Director will demonstrate how paid marketing growth can work alongside privacy-respecting advertising practices, using aggregate measurement, experimentation, and sound judgment rather than user-level targeting and tracking. Example projects include developing alignment around a break-even model that defines a profitable CPA, planning integrated campaigns to drive profitable paid subscriber growth, and designing rapid testing cycles to identify and scale successful tactics. This is a remote role with a flexible work arrangement and no core hours, with an average full-time commitment of 40 hours per week. Team members are expected to attend meetings on camera and are strongly encouraged to travel at least twice yearly for an all-hands meetup and team retreat.

Requirements

10+ years of professional experience, including 4+ years in a senior leadership role driving profitable app subscription growth.
Deep strategic expertise and hands-on understanding of marketing channels such as app store ads, paid social, and mobile app networks; integrated campaign planning and execution; performance measurement; audience alignment; and creative best practices.
A proven track record of launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, developing media plans, establishing measurement frameworks, and shaping creative and messaging.
Experience at a consumer-facing technology company with a meaningful US user base and multiple products.
Ability to develop others, with demonstrated improvements in collaboration, expertise, productivity, and business impact.
Ability to use first-principles thinking to analyze ambiguous growth opportunities, challenge assumptions, identify key drivers, and create focused, achievable initiatives.
Comfort working in resource-constrained organizations where opportunity cost and impact guide prioritization and resource allocation.
High capability in analytics and measurement, including app economics such as payback and LTV, incrementality and lift testing, modeling, and data analysis.
Excellent verbal and written communication skills, including the ability to articulate recommendations and rationale at all organizational levels.
Willingness to use AI and build effective workflows that accelerate work through AI agents.

Nice To Haves

Experience driving profitable app subscription growth for a service with ideally 1M+ subscribers.
Experience at a consumer-facing technology company with ideally 10M+ monthly active users.

Responsibilities

Build and scale a profitable paid subscriber acquisition program and related projects.
Own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
Lead strategic roadmapping, prioritize high-impact projects, and resource cross-functional teams.
Ensure marketing performance is measured with a high degree of confidence.
Develop alignment around a break-even model that defines a profitable CPA.
Plan integrated campaigns and secure buy-in to drive profitable paid subscriber growth.
Design and execute rapid testing cycles to identify and scale successful tactics.
Develop others and improve collaboration, expertise, productivity, and business impact.