Director of Subscription Growth, US

dmg::media•New York, NY

4d•$170,000 - $190,000•Hybrid

About The Position

Daily Mail is hiring a Director of Subscription Growth to own US subscriber growth and subscription revenue for Daily Mail+. Reporting to the General Manager, US, and partnering closely with the global subscriptions team in London, this player-coach will lead strategy across paid acquisition, registration, paywall conversion, lifecycle marketing, engagement, and retention. The role combines strategic leadership and team development with direct involvement in evaluating campaigns, shaping experiments, diagnosing performance, and translating insights into action. The Director will own US net subscriber and subscription revenue targets, including forecasting, budgeting, performance reporting, and corrective action. They will develop a US growth strategy aligned with global subscription objectives and allocate investments according to subscriber value, contribution margin, and payback period. The role also manages the subscriber journey end to end and collaborates with central product, paywall, pricing, CRM, and analytics teams to advance US market needs. The Director will lead and develop a small team of subscription-growth specialists, set goals and operating cadences, and build effective relationships and decision processes across New York and London. Initial priorities include taking ownership of the US forecast, budget, channel mix, and reporting cadence; diagnosing the funnel and subscriber cohorts through the second billing cycle; establishing baseline metrics; agreeing on a prioritized growth and experimentation plan; and establishing working cadences with global and central teams.

Requirements

At least seven years of experience in subscription, membership, or direct-to-consumer growth.
At least three years of people-management experience.
Direct accountability for subscription revenue, net subscriber additions, acquisition efficiency, churn, or another meaningful commercial target.
Demonstrated record of meeting or exceeding growth and revenue objectives.
Strong financial fluency, including CPA, customer acquisition cost, payback period, contribution margin, cohort performance, and lifetime value.
Experience building forecasts, managing budgets, and making investment recommendations.
Strong analytical judgment and ability to turn complex performance data into clear decisions and actions.
Experience influencing product, engineering, editorial, analytics, and other teams without direct reporting authority.
Strong written and verbal communication skills, including ability to work effectively across US and international teams.

Nice To Haves

Experience in news, publishing, media, digital content, or another high-volume consumer subscription business.

Responsibilities

Own US net subscriber and subscription revenue targets, including forecasting, budgeting, performance reporting, and corrective action.
Develop and execute a US growth strategy aligned with global subscription objectives.
Allocate investment across channels and initiatives based on expected subscriber value, contribution margin, and payback period.
Provide the General Manager and global subscriptions leadership with data-driven assessments of performance, risks, and opportunities.
Manage the subscriber journey from anonymous visitor through registration, paid conversion, onboarding, engagement, renewal, and retention.
Partner with central product, paywall, pricing, CRM, and analytics teams to translate US market needs into prioritized initiatives.
Manage paid acquisition strategy, including campaign performance, channel mix, creative testing, and budget allocation.
Create and manage a prioritized testing roadmap spanning acquisition, registration, paywalls, offers, onboarding, engagement, and retention.
Establish an effective operating model with the global subscriptions team and central pricing, paywall, product, CRM, and analytics functions.
Work closely with Audience Development, Editorial, Product, Engineering, Analytics, Finance, and Ad Sales.
Build strong relationships across New York and London and create clear processes for raising, reviewing, and deciding US proposals.
Lead, coach, and develop a small team of subscription-growth specialists.
Set clear goals, accountabilities, and operating cadences, and foster commercial ownership, experimentation, collaboration, and continuous learning.
During the first 90 days, assume ownership of the US subscriber forecast, growth budget, channel mix, and performance-reporting cadence.
During the first 90 days, complete an end-to-end funnel and cohort diagnosis covering acquisition through the second billing cycle and establish baseline metrics for registration, conversion, acquisition efficiency, engagement, churn, and early-life retention.
During the first 90 days, present and secure agreement on a prioritized growth plan and experimentation roadmap, including hypotheses, expected impact, resource requirements, and accountable owners.
During the first 90 days, establish decision rights and working cadences with global pricing, paywall, product, analytics, and CRM teams.