Senior Director, Marketing (Bible Gateway) (remote US)
About The Position
The Senior Director of Marketing for Bible Gateway will lead the growth plan, integrated marketing strategy, and execution for Bible Gateway and its subscription Bible engagement tool, Bible Gateway Plus. The role shapes global direct-to-consumer (DTC) marketing strategies to drive customer acquisition across channels and geographies, subscriber engagement and retention, and long-term brand equity. This is a senior marketing leadership role for someone with experience growing a consumer-facing subscription business and deep expertise in DTC and digital ecosystems, including customer lifecycle marketing, SEO/GEO, organic media, and performance marketing. The position is a highly visible business-unit leadership opportunity with executive support and significant growth potential.
Requirements
- 10 or more years of digital marketing experience in a DTC/B2C business.
- 5 or more years of team leadership experience.
- Hands-on experience with CRM, email, social, and paid media strategies, and a deep understanding of how channels are optimized and work together.
- Experience managing significant performance marketing budgets with accountability for revenue and ROAS targets.
- Strong understanding of marketing performance metrics, including CAC, LTV, and ROAS.
- Experience with funnel marketing, including landing-page building, paid media strategies, and A/B testing.
- Strong understanding of customer journey mapping, audience segmentation, personalization, testing, and marketing analytics.
- Experience hiring and building marketing teams and processes.
- Experience leading marketing transformation initiatives.
- Ability to balance hands-on execution and attention to detail with strategic, big-picture thinking.
- Creative and critical thinking, with the ability to make principled, informed, and timely decisions and build cross-functional alignment.
- Action-oriented approach and commitment to continuous improvement.
- Passion for delivering great digital customer experiences.
Nice To Haves
- Subscription-business experience is highly preferred.
Responsibilities
- Own digital marketing strategy and execution for Bible Gateway, including growing Bible Gateway Plus through scaled customer acquisition and improved retention.
- Lead planning and messaging for seasonal and evergreen campaigns across organic and paid media, email, SMS, and push; adjust strategy based on data to achieve growth goals.
- Lead strategy, execution, and ongoing testing of funnel marketing strategies across multiple site entry points.
- Lead retention strategies to improve subscriber engagement, reduce churn, and improve lifetime value.
- Own accountability for revenue growth, engagement, conversion, retention, and marketing-spend efficiency, including forecasts, budgets, and cross-channel resource allocation.
- Build and lead the marketing analytics function, establish data feedback loops with marketing and product teams, and analyze data to improve marketing and product.
- Synthesize customer insights, market research, and digital analytics into actionable marketing insights.
- Guide organic growth strategy across traditional search, AI-powered discovery, and emerging channels.
- Lead, coach, and mentor a high-performing team of 5 or more marketers.
Benefits
- Comprehensive and highly competitive benefits package covering physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other needs.
- Elective benefits employees may select to fit their needs and personal situations.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
