Senior Product Marketing Manager, Core (Remote, US)

Newsela

22h•$117,000 - $130,000•Remote

About The Position

As Senior Product Marketing Manager for Newsela Threads & Themes, this role leads go-to-market strategy, positioning, messaging, and cross-functional execution for Newsela’s Core ELA curriculum portfolio. The position owns complex national and state-level curriculum launches and helps create scalable GTM processes, strengthen cross-functional alignment, and support business growth. Serving as the voice of the customer and market expert for Core ELA, the role turns buyer insights, competitive intelligence, and market trends into GTM and account-based marketing strategies, differentiated positioning, and sales enablement. It combines strategic ownership with hands-on development of messaging and customer-facing materials to support adoption and revenue growth. The role partners with Sales, Revenue Marketing, RevOps, Product, Content, Customer Success, and Marketing. Travel is approximately twice per quarter for business initiatives, customer engagements, and cross-functional collaboration. Employment offers are contingent on successful completion of a background check. The company is fully remote and provides a monthly technology stipend. Compensation includes a base range of $117,000–$130,000 USD, incentive stock options, and benefits.

Requirements

At least 7 years of experience in product marketing, go-to-market strategy, or related marketing roles.
Demonstrated success leading complex product launches and cross-functional initiatives.
Thorough understanding of K–12 education buying cycles, district procurement processes, and buyer personas such as district leaders, curriculum directors, and educators.
Track record of using buyer insights and competitive intelligence to influence GTM strategy and sales motions.
Track record of developing and executing GTM strategies that drive measurable outcomes, including market adoption, customer engagement, and revenue growth.
Exceptional ability to distill complex core curriculum capabilities, instructional frameworks, and research into clear, differentiated positioning and customer-centric messaging.
Ability to independently develop and execute complex GTM strategies, influence cross-functional priorities, and translate positioning into customer-facing materials across multiple channels.
Demonstrated ability to lead and influence cross-functional stakeholders and establish effective working relationships across Sales, Product, RevOps, and Marketing.
Exceptional written communication and storytelling skills, including the ability to communicate complex product capabilities and positioning clearly across customer-facing channels.
Successful completion of a background check as a condition of employment.

Responsibilities

Architect, lead, and execute end-to-end GTM strategies for national and state-level core curriculum launches to drive awareness, demand generation, adoption, and revenue growth.
Define and evolve positioning, value propositions, messaging architecture, and buyer personas for Newsela Threads & Themes.
Analyze buyer behavior, district decision-making cycles, competitive offerings, and market trends, and translate findings into strategies that inform product roadmaps, sales motions, and marketing programs.
Partner with Sales, Revenue Marketing, and RevOps to develop and execute high-touch ABM strategies for high-value district opportunities, state-level adoptions, and curriculum decision-makers.
Develop sales enablement materials and training for Sales and Customer Success, including pitch decks, competitive battlecards, print sample kits, and objection-handling guides.
Partner with Product, Sales, RevOps, Content, and Marketing to establish and improve GTM processes, communication cadences, and operating models.
Develop thought leadership assets, white papers, content marketing campaigns, and educator resources that promote Newsela Threads & Themes and its instructional vision.
Create customer-facing content across sales collateral, digital channels, campaigns, and enablement resources, ensuring consistent messaging aligned with GTM objectives.
Define success metrics, evaluate GTM effectiveness, and use performance insights to optimize strategies, adoption, and business results.
Travel approximately twice per quarter for key business initiatives, customer engagements, and cross-functional collaboration.

Benefits

Comprehensive medical benefits with employer contributions to premiums and HSA accounts.
Gym reimbursement.
Pet insurance.
Free access to the Calm app and Rocket Lawyer.
Monthly technology stipend for work-from-home needs.
Parental leave, fertility support, and adoption support.
401(k) plan with employer match.
Flexible paid time off, paid sick time, company holidays, and winter break from December 24 to January 1.
Annual learning and development allowance for external training, classes, workshops, conferences, and educational materials.
Incentive stock options.