Senior Product Marketing Manager, Sales Cloud (Core)

Salesforce•Seattle, WA

About The Position

The Senior Product Marketing Manager serves as a strategic anchor for products within the Sales Cloud portfolio and bridges Product, customers, and the market. The role brings deep product and customer understanding to shape positioning, messaging, product narratives, and the path to value from roadmap through adoption. It owns the product story and acts as a trusted source of truth so customers, sellers, analysts, and partners understand the portfolio’s value and differentiation. The position partners closely with Product to understand roadmaps, technology, and customer use cases; translates complex capabilities into market narratives; and influences product and portfolio strategy. It orchestrates the product story across releases, web, content, social, events, demos, videos, and customer stories, while working with Communications and Analyst Relations to strengthen Salesforce’s category leadership. It also defines how customers realize value after purchase through setup guidance, best practices, tutorials, maturity resources, adoption content, and enablement. The role brings Product, Sales, Marketing, Creative, Communications, Analyst Relations/Public Relations, Customer Success, and partners together around a clear product story and strategy. Success includes a differentiated market-leading product story, consistent messaging that teams rely on, improved customer adoption and maturity, and recognition of Salesforce as a category leader.

Requirements

At least 7 years of experience in product marketing, product management, strategy, or a related field.
Deep experience developing positioning, messaging, product narratives, and competitive strategy for complex products.
Strong product and technical aptitude, including the ability to understand roadmaps, technology, and customer use cases and translate them into business value.
Deep understanding of customer needs, pain points, buying dynamics, and competitive markets.
Exceptional storytelling and communication skills for executive, technical, and customer audiences.
Experience developing product demos, videos, web content, events, and customer-facing content.
Experience working with Analyst Relations, Communications, Customer Success, partners, or field teams.
Proven ability to influence senior stakeholders and lead cross-functional teams without direct authority.
Strategic thinking, ability to navigate ambiguity, and ability to move from strategy to execution.

Responsibilities

Define differentiated product positioning, messaging, value propositions, and technical narratives that explain what products do, who they serve, why they matter, and how Salesforce stands out.
Use competitive and customer intelligence to shape product storytelling.
Own the relationship with Product and develop deep expertise in the roadmap, technology, and customer use cases.
Translate complex product capabilities and roadmaps into compelling market narratives and influence product and portfolio strategy.
Orchestrate the product story across releases, web, content, social, events, demos, videos, and customer stories.
Partner with Communications and Analyst Relations to strengthen Salesforce’s category leadership and serve as a technical voice with industry analysts.
Define the customer path to value after purchase, including setup, technical guidance, best practices, tutorials, and maturity.
Develop adoption content and enablement for customers, partners, CSG, and field teams.
Align Product, Sales, Marketing, Creative, Communications, Analyst Relations/Public Relations, Customer Success, and partners around the product story and strategy.
Build a trusted source of truth that enables teams to tell the product story consistently and credibly.